AD SPECS & CREATIVE GUIDELINES

SKIN

WALLPAPER SKIN


Example: Nespresso: Click here VISA: Click here CTA Safe Zone Test: Click here Device: Desktop Core Assets: Wallpaper + Topbanner Asset Specs: Wallpaper Size: 2560px width x 1440px height. Topbanner Sizes: UK 970x250, SE 980x240, DK 930x180, NO 980x300, FI 980x400 Asset type: Wallpaper is an Image (jpg), and topbanner comes as html5 or tag. Click URL: Click tracking for wallpaper. For the topbanner, the click ulr is included in the tag. Weights: Wallpaper: Maximum 200 Kb. Topbanner: Maximum 100 kb Typical Viewports: NO: 980x300, UK: 970x250, DK: 930x180 Animations: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Supported 3rd party providers: DCM, Adform, Sizmek




FLUID SKIN


Examples: YouTV: Click here Starwars: Click here Danske Bank: Click here Lunar: Click here CTA Safe Zone Test: Click here Device: Desktop Core Assets: Topbanner, left banner, right banner Asset Specs: Topbanner Sizes: Width always 100%. Heigths are as follows: UK 250, SE 240, DK 180, NO 300, FI 400 Left banner: 100%x100% Right banner: 100%x100% Asset type: Html (responsive) or 3rd party ad tags. Click URL: Click tracking is included in the tag. Weights: Topbanner: Maximum 100 kb Left banner: Maximum 1.000 kb Right banner: Maximum 1.000 kb Alignment: Topbanner: Centered. Left banner: Aligns to the area left of the site content. Right banner: Alights to the area right of the site content. HTML: Must be compressed and optimised for polite load. Animation: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Secondary pixels supported: Yes Typical ad units used: NO: 980x300, UK: 970x250, DK: 930x180 Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers





MIDSCROLL MOBILE

MIDSCROLL MOBILE IMAGE


Examples: Ikea: Click here CTA Safe Zone Test: Click here Device: Mobile Asset Type: Image Asset Specs: Width 812 x 812 height Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad unit used: 320x320 Typical Viewport: 100% width x 320 height Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MIDSCROLL MOBILE HTML


Examples: LEGO: Click here UNIBET: Click here Device: Mobile Asset Type: HTML or tag Asset Specs: Width 100% & Height 100% Asset type: Html (responsive) or 3rd party ad tags (responsive) Click URL: Click tracking is included in the tag or HTML provided. Weight: Maximum 1 mb HTML must be compressed and optimised for polite load. Typical ad unit used: 320x320 Typical Viewport: 100% width x 480 px height Looping: Must loop maximum 3 times and no longer than 15 seconds. Audio: Not available Secondary pixels supported: Yes Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers




MIDSCROLL MOBILE VIDEO


Examples: Audi: Click here Toyota: Click here CTA Safe Zone Test: Click here Device: Mobile Asset Type: Video (mp4) Asset Specs: Ratio: 9:16 Click URL: Click tracking. Weight: Maximum 1.5 mb Typical ad unit used: 320x320 Typical Viewport: 100% width x 600 px height Animation: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Secondary pixels supported: Yes Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers





TOPSCROLL

TOPSCROLL IMAGE


Examples: Xbox Click here MINI: Click here CTA Safe Zone Test: Click here Specific SE Adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Device: Cross device Asset Type: Image Asset Specs: Desktop: Width: 2560px Height: 1440px Mobile: Width: 812px Height: 812px Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad units: 1x2, 1x1 Viewport: 100% width x 80% or 100% of browser height Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




TOPSCROLL VIDEO


Examples: Audi: Click here Lunar: Click here Pay attention to your safe zones. CTA Safe Zone Test: Click here Specific SE Adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Device: Cross device Asset Type: Video (mp4) Asset Specs: Mobile format 9:16 Desktop format 16:9 Asset type: Video (mp4) Click URL: Click tracking Weight: Maximum 3 mb, 1.5 mb for mobile. Typical ad units used: 1x2, 1x1 Viewport: 100% width x 80% or 100% of browser height Looping: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Secondary pixels supported: Yes Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers




TOPSCROLL HTML


Examples: TV4: Click here AMEX: Click here CTA Safe Zone Test: Click here Specific SE Adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Device: Cross device Asset Type: HTML or tag Asset Specs: Width 100% & Height 80% Asset type: HTML (responsive) or 3rd party ad tags (responsive). Click URL: Click tracking is included in the tag or HTML provided. Weights: Maximum 3 mb, 1.5 mb for mobile. Typical ad unit used: 1x2, 1x1 Viewport: 100% width x 80% or 100% of browser height HTML must be compressed and optimised for polite load. Looping: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Secondary pixels supported: Yes Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers





CUBE

IN-FEED


Examples: Click here Device: Mobile Asset Type: Image or video (mp4). One asset for each side (4 total) Asset Specs: Width 320 x height 320 Click URL: Click tracking Weights Maximum 200 kb, video 1.5 mb. Ad Unit: 320x320 Animations: must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




TOWER CUBE


Examples: Click here Device: Desktop Asset Type: Image or video (mp4). One asset for each side (4 total) Asset Specs: Width 300 x height 600 Click URL: Click tracking Weights: Maximum 200 kb, video 1.5 mb. Ad Unit: 300x600 Looping: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MEGA CUBE


Examples: Click here Device: Desktop Asset Type: Image or video (mp4). One asset for each side (4 total) Asset Specs: Width 930 x height 600 Click URL: Click tracking Weights: Maximum 200 kb, video 1.5 mb. Ad Unit: 980x600 Animation: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes





IN-READ EXPANDER

MOBILE


Examples: Click here Device: Mobile Asset Type: VAST or video (mp4). Asset Specs: 9:16 Click URL: Click tracking Weights: Maximum 1 mb. Animation: Must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




TOWER EXPANDER (COMING SOON)


Asset Type: VAST or video (mp4). Asset Specs: 16:9 Click URL: Click tracking Weights: Maximum 1 mb. Animation: Must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes Examples: Coming soon




MEGA EXPANDER


Asset Type: Video (mp4) or VAST Asset Specs: 16:9 Click URL: Click tracking or included in tag Weight: Maximum 1 mb. Animation: Must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes Examples: Coming soon





MIDSCROLL DESKTOP

MIDSCROLL DESKTOP FULL SCREEN HTML


Examples: Heineken: Click here CTA Safe Zone Test: Click here Device: Desktop Asset Type: Video (MP4) Asset Specs: Width 100% Height: 80% Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weights: Maximum 3MB. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For HTML, the viewport is the same as the ad unit dimension. For full screen HTML, the viewport is 100% width and height is defined by ad unit. Looping: Animation/video must loop maximum 5 times and no longer than 30 sec. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MIDSCROLL DESKTOP FULL SCREEN VIDEO


Device: Desktop Asset Type: Video (MP4) Asset Specs: 16:9 Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weights: Maximum 3MB. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For full screen video, the viewport is 100% width and height is defined by ad unit. Looping: Animation/video must loop maximum 5 times and no longer than 30 sec. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes CTA Safe Zone Test: Click here Examples: Coming soon




MIDSCROLL DESKTOP STANDARD IMAGE


Example: Image: Click here​​​​​​​ CTA Safe Zone Test: Click here Device: Desktop Asset Type: Image Asset Specs: Width 2560x1440 Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For image, the viewport is the same as the ad unit dimension. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MIDSCROLL DESKTOP FULL SCREEN IMAGE


Example: Full screen image: Click here CTA Safe Zone Test: Click here Device: Desktop Asset Type: Image Asset Specs: Width 2560x1440 Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For full screen image, the viewport is 100% width and height is defined by ad unit. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes ​​​​​​​





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