AD SPECS & CREATIVE GUIDELINES

SKIN

WALLPAPER SKIN


Example: Nespresso: Click here VISA: Click here CTA Safe Zone Test: Click here Device: Desktop Core Assets: Wallpaper + Topbanner Asset Specs: Wallpaper Size: 2560px width x 1440px height. Topbanner Sizes: UK 970x250, SE 980x240, DK 930x180, NO 980x300, FI 980x400 Asset type: Wallpaper is an Image (jpg), and topbanner comes as html5 or tag. Click URL: Click tracking for wallpaper. For the topbanner, the click ulr is included in the tag. Weights: Wallpaper: Maximum 200 Kb. Topbanner: Maximum 100 kb Typical Viewports: NO: 980x300, UK: 970x250, DK: 930x180 Animations: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Supported 3rd party providers: DCM, Adform, Sizmek




FLUID SKIN


Examples: YouTV: Click here Starwars: Click here Danske Bank: Click here Lunar: Click here CTA Safe Zone Test: Click here Device: Desktop Core Assets: Topbanner, left banner, right banner Asset Specs: Topbanner Sizes: Width always 100%. Heigths are as follows: UK 250, SE 240, DK 180, NO 300, FI 400 Left banner: 100%x100% Right banner: 100%x100% Asset type: Html (responsive) or 3rd party ad tags. Click URL: Click tracking is included in the tag. Weights: Topbanner: Maximum 100 kb Left banner: Maximum 1.000 kb Right banner: Maximum 1.000 kb Alignment: Topbanner: Centered. Left banner: Aligns to the area left of the site content. Right banner: Alights to the area right of the site content. HTML: Must be compressed and optimised for polite load. Animation: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Secondary pixels supported: Yes Typical ad units used: NO: 980x300, UK: 970x250, DK: 930x180 Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers





MIDSCROLL

MIDSCROLL MOBILE IMAGE


Examples: Ikea: Click here CTA Safe Zone Test: Click here Device: Mobile Asset Type: Image Asset Specs: Width 812 x 812 height Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad unit used: 320x320 Typical Viewport: 100% width x 320 height Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MIDSCROLL MOBILE HTML


Examples: LEGO: Click here UNIBET: Click here Asset Type: HTML or tag Asset Specs: Width 100% & Height 100% Asset type: Html (responsive) or 3rd party ad tags (responsive) Click URL: Click tracking is included in the tag or HTML provided. Weight: Maximum 1 mb HTML must be compressed and optimised for polite load. Typical ad unit used: 320x320 Typical Viewport: 100% width x 480 px height Looping: Must loop maximum 3 times and no longer than 15 seconds. Audio: Not available Secondary pixels supported: Yes Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers




MIDSCROLL MOBILE VIDEO


Examples: Audi: Click here Toyota: Click here CTA Safe Zone Test: Click here Device: Mobile Asset Type: Video (mp4) Asset Specs: Ratio: 9:16 Click URL: Click tracking. Weight: Maximum 1.5 mb Typical ad unit used: 320x320 Typical Viewport: 100% width x 600 px height Animation: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Secondary pixels supported: Yes Supported 3rd party providers: DCM, Adform, Sizmek Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers




MIDSCROLL DESKTOP FULL SCREEN IMAGE


Example: Amazon Prime Video: Click here CTA Safe Zone Test: Click here Asset Type: Image Asset Specs: Width 2560x1440 Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x600 NO: 980x500 FI: 980x500 Viewports: For full screen image, the viewport is 100% width and height is defined by ad unit. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MIDSCROLL DESKTOP STANDARD IMAGE


Example: Saxo Bank: Click here CTA Safe Zone Test: Click here Asset Type: Image Asset Specs: Width 2560x1440 Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight: Maximum 200 kb. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For image, the viewport is the same as the ad unit dimension. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MIDSCROLL DESKTOP FULL SCREEN HTML


Example: Samsung: Click here Asset Type: Video (MP4) Asset Specs: Width 100% Height: 80% Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weights: Maximum 3MB. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For HTML, the viewport is the same as the ad unit dimension. For full screen HTML, the viewport is 100% width and height is defined by ad unit. Looping: Animation/video must loop maximum 5 times and no longer than 30 sec. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers. Secondary pixels supported: Yes




MIDSCROLL DESKTOP FULL SCREEN VIDEO


Example: Volvo CTA Safe Zone Test: Click here Asset Type: Video (MP4) Asset Specs: 16:9 Click URL: Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weights: Maximum 3MB. Typical ad unit used: UK: 970x500 SE: 980x500 DK: 930x500 NO: 980x500 FI: 980x500 Viewports: For full screen video, the viewport is 100% width and height is defined by ad unit. Looping: Animation/video must loop maximum 5 times and no longer than 30 sec. Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes





TOPSCROLL

TOPSCROLL MOBILE IMAGE


Example Tivoli: Click here CTA Safe Zone Test Click here Sweden Specific Adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Asset Type Image Asset Specs Width: 812px Height: 812px Click URL Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight Maximum 200 kb Typical ad units 1x2, 1x1 Viewport 100% width x 80% or 100% of browser height Supported Ad Verification Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




TOPSCROLL DESKTOP VIDEO


Examples: HBO: Click here Desktop: CTA Safe Zone Test: Click here
Sweden specific adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Asset Type Video (mp4) Asset Specs Desktop format 16:9 Asset type Video (mp4) Click URL Click tracking Weight Maximum 3 mb, 1.5 mb for mobile. Typical ad units used 1x2, 1x1 Viewport 100% width x 80% or 100% of browser height Looping Must loop maximum 5 times and no longer than 30 seconds. Audio User-initiated Secondary pixels supported Yes Supported 3rd party providers DCM, Adform, Sizmek Supported Ad Verification Adnami supports pixels for impression and viewability tracking from 3rd party providers




TOPSCROLL DESKTOP IMAGE


Examples: Carlsberg: Click here Desktop: CTA Safe Zone Test: Click here Sweden specific adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Asset Type Image Asset Specs Desktop: Width: 2560px Height: 1440px Click URL Click tracking for image assets - if 3rd party tag is provided, then click tracking is included in the tag. Weight Maximum 200 kb. Typical ad units 1x2, 1x1 Viewport 100% width x 80% or 100% of browser height Supported Ad Verification Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported Yes




TOPSCROLL MOBILE HTML


Examples: HBO: Click here Sweden specific adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Asset Specs Width 100% & Height 80% Asset type HTML (responsive) or 3rd party ad tags (responsive). Click URL Click tracking is included in the tag or HTML provided. Weights Maximum 3 mb, 1.5 mb for mobile. Typical ad unit used 1x2, 1x1 Viewport 100% width x 80% or 100% of browser height HTML must be compressed and optimised for polite load. Looping Must loop maximum 5 times and no longer than 30 seconds. Audio User-initiated Secondary pixels supported Yes Supported 3rd party providers DCM, Adform, Sizmek Supported Ad Verification Adnami supports pixels for impression and viewability tracking from 3rd party providers




TOPSCROLL DESKTOP HTML


Examples: TV4: Click here Sweden specific adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Asset Specs Width 100% & Height 80% Asset type HTML (responsive) or 3rd party ad tags (responsive) Click URL Click tracking is included in the tag or HTML provided Weights Maximum 3 mb, 1.5 mb for mobile Typical ad unit used 1x2, 1x1 Viewport 100% width x 80% or 100% of browser height HTML must be compressed and optimised for polite load. Looping Must loop maximum 5 times and no longer than 30 seconds. Audio User-initiated Secondary pixels supported Yes Supported 3rd party providers DCM, Adform, Sizmek Supported Ad Verification Adnami supports pixels for impression and viewability tracking from 3rd party providers




TOPSCROLL MOBILE VIDEO


Example Share Now: Click here CTA Safe Zone Test: Click here
Sweden specific adspec: Keep 36 pixels on top clear of content/logo. The bar "Close ad go to homepage" will be added on all Swedish sites. Asset Type Video (mp4) Asset Specs Mobile format 9:16 Asset type: Video (mp4) Click URL Click tracking Weight Maximum 3 mb, 1.5 mb for mobile. Typical ad units used 1x2, 1x1 Viewport 100% width x 80% or 100% of browser height Looping Must loop maximum 5 times and no longer than 30 seconds. Audio User-initiated Secondary pixels supported Yes Supported 3rd party providers DCM, Adform, Sizmek Supported Ad Verification Adnami supports pixels for impression and viewability tracking from 3rd party providers





CUBE

IN-FEED


Examples: Click here Device: Mobile Asset Type: Image or video (mp4). One asset for each side (4 total) Asset Specs: Width 320 x height 320 Click URL: Click tracking Weights Maximum 200 kb, video 1.5 mb. Ad Unit: 320x320 Animations: must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




TOWER CUBE


Examples: Click here Device: Desktop Asset Type: Image or video (mp4). One asset for each side (4 total) Asset Specs: Width 300 x height 600 Click URL: Click tracking Weights: Maximum 200 kb, video 1.5 mb. Ad Unit: 300x600 Looping: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




MEGA CUBE


Examples: Click here Device: Desktop Asset Type: Image or video (mp4). One asset for each side (4 total) Asset Specs: Width 930 x height 600 Click URL: Click tracking Weights: Maximum 200 kb, video 1.5 mb. Ad Unit: 980x600 Animation: Must loop maximum 5 times and no longer than 30 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes





IN-READ EXPANDER

MOBILE


Examples: Click here Device: Mobile Asset Type: VAST or video (mp4). Asset Specs: 9:16 Click URL: Click tracking Weights: Maximum 1 mb. Animation: Must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes




TOWER EXPANDER (COMING SOON)


Asset Type: VAST or video (mp4). Asset Specs: 16:9 Click URL: Click tracking Weights: Maximum 1 mb. Animation: Must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes Examples: Coming soon




MEGA EXPANDER


Asset Type: Video (mp4) or VAST Asset Specs: 16:9 Click URL: Click tracking or included in tag Weight: Maximum 1 mb. Animation: Must loop maximum 3 times and no longer than 15 seconds. Audio: User-initiated Supported Ad Verification: Adnami supports pixels for impression and viewability tracking from 3rd party providers Secondary pixels supported: Yes Examples: Coming soon





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