Inline Midscroll Desktop HTML5



Recommended asset dimensions

1920x1080 (16:9)

Ad Viewport

Width: 100% of content width

Height: 60, 80% or 100% of browser height

Format description and guidance

Inline Midscroll is a high impact responsive format that appears mid-way down a publisher page. The format is revealed as the user scrolls down past page content. The width of the format fits to the width of the publisher content (inline), the height can vary according to publisher preferences. 

HTML banners should be built as responsive HTML5, that can adapt and resize to fit different screen sizes. For more information about building responsive creative, check out our Guide to Responsive HTML and building responsive creative guide.

All creative assets (images, videos, scripts etc) used by your banner must be included within the creative Zip-file. Linking to assets hosted on external severs is not permitted, and may result in your ad being blocked by some vendors. The only exception to this rule is for webfonts hosted by fonts libraries for licensing purposes, such as Adobe Typekit, Google Fonts, MyFonts etc.

Max total file weight

3.5 MB.

Asset types




Click tags and tracking

For Adnami hosted creatives, see our clicktags and tracking guide. 
To enable video tracking metrics, see our API for measuring VTR guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.