Examples
TBA
Recommended asset dimensions
1920x1080 (16:9)
Ad Viewport
Width: 100% of content width
Height: 60, 80% or 100% of browser height
Format description and guidance
Inline Midscroll is a high impact responsive format that appears mid-way down a publisher page. The format is revealed as the user scrolls down past page content. The width of the format fits to the width of the publisher content (inline), the height can vary according to publisher preferences.
HTML banners should be built as responsive HTML5, that can adapt and resize to fit different screen sizes. For more information about building responsive creative, check out our Guide to Responsive HTML and building responsive creative guide.
All creative assets (images, videos, scripts etc) used by your banner must be included within the creative Zip-file. Linking to assets hosted on external severs is not permitted, and may result in your ad being blocked by some vendors. The only exception to this rule is for webfonts hosted by fonts libraries for licensing purposes, such as Adobe Typekit, Google Fonts, MyFonts etc.
Creative Lab Webinars
Join our resident Head of Creative, John Feltham, as he walks through the process of building creatives using HTML5.
Getting hands on with responsive HTML5
Max total file weight
3.5 MB.
Asset types
HTML5
Audio
User-initiated.
Click tags and tracking
For Adnami hosted creatives, see our clicktags and tracking guide.
To enable video tracking metrics, see our API for measuring VTR guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.
Other Requirements
Do not link to any files or scripts hosted on external domains. All assets used should be included within the creative zip-file, or hosted on Adnami domains. Linking to resources on non-approved vendors may result in ads being blocked by Google Ads Manager and DV360.
Template Details
Automatically synced on 2026-02-11T14:27:19.561Z. This section documents the canvases, banner templates, and trafficking controls directly from the source configs.
Canvases: Desktop Inline Midscroll
Banner templates: Zip File, Third Party Tag
Use the tables below to configure the linked banner templates. Each parameter definition is pulled straight from the template config, ensuring the spec always documents the latest functionality.
Zip File
Empty format only containing zip contents. · Version 1.0.1
General
| Parameter | Purpose | Default / Choices | Notes |
|---|---|---|---|
| File | Upload a zipped HTML bundle (HTML/CSS/JS plus assets) that powers the file. Keep the archive within platform size limits. | ||
| 1.0 Click Url (optional) | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | ||
| 1.1 Add automatic click button | Adds an invisible button on top of the creative that opens the Click URL. Note this can block interaction with the creative, for interactive creative set to Disabled and ensure click URLs are implemented at creative level. | Enabled | choices: Enabled, Disabled |
Third Party Tag
Third party tag or script · Version 1.0.0
General
| Parameter | Purpose | Default / Choices | Notes |
|---|---|---|---|
| Click url (optional) | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | ||
| Creative Positioning | Controls how the creative positioning aligns inside the frame. Pick the focal point that keeps the subject in view. | default | choices: default, center | |
| Third Party Tag | Ad server or measurement tag injected for the third party tag. Paste the snippet exactly as provided. | ||
| Background Colour | This colour will be visible in the behind the if there is any empty space. | #00000000 |