Examples
Recommended default creative dimensions
Width: 1920px
Height: 1080px
Ad Viewport
Width: 100% of browser width
Height: 100% of browser height
Safe Zones
To maximize compatibility across publisher sites, add a 20% (of total creative height) safe zone to the top and bottom of your creative. These areas should be free of any important content (text, logos, CTA's etc), as they may be overlapped by publisher page elements.
Format description and guidance
Double Midscroll is a high impact responsive format that appears mid-way down a publisher page. The format is revealed as the user scrolls down past page content, and remains visible until a scroll distance equal to 2x the window height has been reached. Scroll events can be captured and used by the creative to power animations and transitions between content. For more information about using scroll events, see our [scroll events documentation].
The format must be built so that all the imagery and content scales to fit the browser window.
For more information about building responsive creative, check out our Guide to Responsive HTML and building responsive creative guide.
Frame transitions, scroll-powered animation, click handling, and any video controls should be built directly into the creative execution. If your execution includes audio, it must always be user-initiated.
Max total file weight
3.5 MB (recommended)
For best performance, all assets should be compressed and optimized to the lowest possible file weight.
For heavier video files, we offer a solution using SeenThis technology for an additional CPM â€" [contact us for more information and pricing].
Animation
User/scroll initiated animation: No limits on loops or animation duration.
Automatic animation: maximum of 5 loops. Maximum animation time 30 seconds. May vary by publisher.
Asset type
Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags). HTML must be minified and optimized for polite load.
Click tags and tracking
For Adnami hosted creative, see our clicktags and tracking guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider: examples.
Audio
Any audio must be user-initiated.
Template Details
Zip File
General
| Parameter | Purpose | Default |
|---|---|---|
| File | Upload a zipped HTML bundle (HTML/CSS/JS plus assets) that powers the file. Keep the archive within platform size limits. | |
| 1.0 Click Url (optional) | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | |
| 1.1 Add automatic click button | Adds an invisible button on top of the creative that opens the Click URL. Note this can block interaction with the creative, for interactive creative set to Disabled and ensure click URLs are implemented at creative level. | Enabled | choices: Enabled, Disabled |
Third Party Tag
General
| Parameter | Purpose | Default |
|---|---|---|
| Click url (optional) | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | |
| Creative Positioning | Controls how the creative positioning aligns inside the frame. Pick the focal point that keeps the subject in view. | default | choices: default, center |
| Third Party Tag | Ad server or measurement tag injected for the third party tag. Paste the snippet exactly as provided. | |
| Background Colour | This colour will be visible in the behind the if there is any empty space. | #00000000 |