Sliding Skin




Recommended default creative dimensions

Skin Background

  • Background Assets:
    2560x1440px (JPG) or 1920x1080px (MP4)
  • Side Overlays:
    Maximum size of 800x1440px (PNG with transparent background)

Top Banner

  • Top Overlay:
    Maximum size of 1000x180px* (PNG with transparent background)

*Top banner height varies by country:
DK: 180px, FI: 400px, NO: 300px, SE: 240px, UK: 250px.

Top banner dimensions can also vary from publisher to publisher. You should always confirm specs with the publishers on your plan before creating skin assets.

Format description and guidance

A template that allows for the easy creation of a “sliding skin” style creative. The format allows two assets (image or video) to be uploaded, with an interactive (mouse hover) sliding mechanic that moves the boundary between the two assets. Overlay images are then added on top, to add static branding and messaging elements to the sides and top of the skin.

Avoid placing any text or logos on the sides or edges of the background assets, as they could appear cropped on smaller screen sizes. All "key" static elements (logos, messaging, CTA etc) should be on the overlay assets.

The specs for the format are flexible, allowing the size and position of the overlays to be customized. For best results, export the overlay assets without any excess empty space around the edges - this allows the template to handle the overlay scaling and placement more effectively.

Max total file weight

3.5 MB.

For best performance, all assets should be compressed and optimized to the lowest possible file weight. We recommend using to compress PNG overlays.

Click tags and tracking

The template supports two separate clickURL & trackers - one for the main skin body, and another for the top banner.



Supported 3rd party providers

Campaign Manager 360, Adform, Sizmek, Adjust

Supported Ad Verification

Adnami supports impression and viewability tracking from 3rd party providers, such as IAS, MOAT, DoubleVerify & Userneeds.