Shoppable Expander is a VAST Premium template, which allows for an interactive expanding carousel with multiple products (each with their own landing page) to be overlaid on top of a VAST video and served as pre-roll. The VAST video will automatically pause while the product carousel is actively being engaged with.
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Unexpanded  |
Expanded  |
Examples
Assets
Video
MP4 - (1280x720 or similar - 16:9 aspect ratio). Max duration 30 seconds, max file size 50mb.
Logo
JPG/PNG/WEBP/SVG, 200x200 or similar, max 250kb)
The logo will be cropped into a circle, should be square (1:1), with a solid background colour.
Expand CTA Text
The text that will encourage users to interact with the format, appears written sideways on the left side of the screen, max 18 chars.
CTA Text
The CTA will appear below each product to encourage users to click, as a button with customisable colours, max 20 chars.
Product Images
PNG or WEBP with transparent backgrounds, 380x500 or similar, max 250kb each. Minimum 2 products, maximum 5.
For best results, export product images without any excess white space, to ensure product will appear as large as possible within the carousel.
Format description and guidance
Under the main creative parameters, upload your video and add the primary Click URL (where you will send people who click on the video).
Under the overlay section, add a default click URL (where you will send people who click on the logo, and will also be used as the default url for the products). Add your logo, & text for the product CTA button. You can customise the colour of the button using the options at the end of the template wizard.
Upload your product images, and add a click URL for each product. If the url is left blank, the default url will be used instead.
Audio
Yes.