Native Display

Set up campaign Book demo Safe Zone tool

Native Display is an ad format that is designed to look as if it is part of the page content. The format is automatically styled and scaled dependant on the publisher and device it is served on, and it only requires a few simple assets to set up.

Examples

Adore

Format Specs

Image
1800x1200 or similar
JPG, PNG or GIF.
The template will automatically scale and crop the image to fit within the format. Ensure the subject matter/focal point of the image is in the center, away from the edges. For best results, avoid putting text on the image - instead use the headline and title text elements for your messaging. 

native diagram

Advertiser Name
A small sub-heading on the format, typically used for the name of the advertiser. Max 25 chars.

Headline
The main text element for the format, use this to get across your message, max 65 chars. More text can be added if necessary, the template will automatically try to scale down font-size to fit longer text, but for best results keep the character count to a minimum.

Format description and guidance

As the native format is designed to look like page content, it's important that the assets are designed with this in mind as well. The image should be illustrative and engaging - avoid cluttering it with excessing logos or brand elements. 

Here are a few tips to consider when crafting headlines:

  1. Be clear and concise: Your headline should accurately reflect the content of your ad and the product or service you are promoting. 

  2. Use numbers and statistics: Incorporating numbers and statistics in your headline can attract readers' attention and highlight the benefits of your product or service. For example, "See How Our Product Helped 80% of Our Customers Save Money."

  3. Highlight unique features: Emphasise what sets your product or service apart from the competition. Use adjectives like "innovative," "exclusive," or "premium" to describe your offerings.

  4. Create a sense of urgency: Encourage readers to act quickly by creating a sense of urgency. Use phrases like "Limited Time Offer" or "Act Now" to motivate readers to visit your website.

  5. Use a call-to-action: Use language that prompts readers to take action, such as "Learn More," "Sign Up Now," or "Shop Our Collection." Make it clear what action you want readers to take when they visit your website.

Here are a few good headline examples that illustrate these principles:

  • "Reduce Acne 75% in 4 Weeks with Our Innovative Product"

  • "Get Exclusive Access to Handcrafted Jewelry Collection"

  • "Limited Time Offer: Save 20% on Natural Skincare"

  • "90% Pass Rate with Our Bar Exam Online Course"

  • "Shop Sustainable & Stylish Clothing - Free Shipping"

Click URL

Click tracking is included in the template. 

Max total file weight

3.5 MB