A template for the Reel format, that allows for the easy creation of an in-reel video banner. This format is designed to be served into a “vertical video reel”, where users can swipe to watch additional videos. On devices that permit it, the video will start playing automatically with audio enabled, provided that a user has already interacted with other video content on the page.
Examples
Assets
Background Video
1080x1920 (16:9), MP4
Overlay
Dimensions flexible, max size of 1080x1400 (PNG or WEBP with transparent background)
Logo
400x400 (1:1), JPG, PNG or WEBP.
The logo will be cropped to fit within a circle, so ensure it is scaled appropriately.
Brand Name
Short text field that appears next to the logo, intended for adding the name of a brand.
Text - 25 chars Max
Headline Text
Longer text field that appears at the bottom of the creative. Intended for a short message or offer headline.
Text - 65 chars Max.
Format description and guidance
The background video spans the entire screen background. It will be constrained to a 16:9 aspect ratio, however content near to the top and bottom may be cropped or partially covered on some screens.
The overlay allows you to add static content on top of the video. It should be used for adding headlines, CTA buttons, as well as other brand elements. For best results, export the overlay PNG assets without any excess empty space.
Add a logo, brand name and headline text.
Max total file weight
3.5 MB
For best performance, all assets should be compressed and optimized to the lowest possible file weight. We recommend using tinypng.com to compress PNGs.
Click tags and tracking
The template supports two separate clickURL & trackers - one for the main skin body, and another for the top banner.
Audio
User initiated.