A template for the Reel format, that allows for the easy creation of an in-reel video banner. This format is designed to be served into a "vertical video reel", where users can swipe to watch additional videos. On devices that permit it, the video will start playing automatically with audio enabled, provided that a user has already interacted with other video content on the page.
Assets
Background Video
1080x1920 (16:9), MP4
Overlay
Dimensions flexible, max size of 1080x1400 (PNG or WEBP with transparent background)
Logo
400x400 (1:1), JPG, PNG or WEBP.
The logo will be cropped to fit within a circle, so ensure it is scaled appropriately.
Brand Name
Short text field that appears next to the logo, intended for adding the name of a brand.
Text - 25 chars Max
Headline Text
Longer text field that appears at the bottom of the creative. Intended for a short message or offer headline.
Text - 65 chars Max.
Format description and guidance
The background video spans the entire screen background. It will be constrained to a 16:9 aspect ratio, however content near to the top and bottom may be cropped or partially covered on some screens.
The overlay allows you to add static content on top of the video. It should be used for adding headlines, CTA buttons, as well as other brand elements. For best results, export the overlay PNG assets without any excess empty space.
Add a logo, brand name and headline text.
Max total file weight
Video: Files up to 50 MB are accepted, with a recommended maximum length of 20 seconds.
Image: Maximum 200kb.
Click tags and tracking
The template supports two separate clickURL & trackers - one for the main skin body, and another for the top banner.
Audio
User initiated.
Template Details
Automatically synced on 2026-02-11T14:27:19.595Z. This section documents the canvases, banner templates, and trafficking controls directly from the source configs.
Canvases: Reel Format
Banner templates: Unnamed template, Reel Banner
Use the tables below to configure the linked banner templates. Each parameter definition is pulled straight from the template config, ensuring the spec always documents the latest functionality.
Warning: Missing template configs for 1 banner(s). Update mapping or templates to keep this spec accurate.
adnami-banner-reel-template-video-stream — configuration file missing.
Reel Banner
Banner template for Reel Format (autoplaying video with sound on) · Version 1.0.0
Warning: Reel Banner is archived and no longer actively maintained. Please migrate to a currently supported template or contact Adnami support for guidance.
General
| Parameter | Purpose | Default / Choices | Notes |
|---|---|---|---|
| 0.0 Click URL | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | ||
| 1.0 Video | Provide the 1.0 video video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. | ||
| 1.1 Overlay | Upload the overlay asset (JPG, PNG, or WEBP). Overlays render with object-fit: contain, so they will not crop and do not require extra safe-zone padding. | ||
| 2.0 Logo | Provide the 2.0 logo video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. | ||
| 2.1 Advertiser Name (Max 25 Chars) | Sets the 2.1 advertiser name (max 25 chars) value used in the creative. Supports plain text or CSS units where required. | ||
| 2.2 Headline (Max 65 Chars) | Sets the 2.2 headline (max 65 chars) value used in the creative. Supports plain text or CSS units where required. |