An interactive option-switcher Standard Display format. A row of thumbnail buttons switches between up to five options, each with its own background (image or video) and a transparent overlay. Switching crossfades the whole state; the creative auto-rotates through the options until the user interacts. Part of the Fluid Display set.
Supported sizes
970x250 · 800x250 · 300x600 · 320x480 · 300x250
Examples
Assets
Backgrounds are full-bleed and overlays are full-frame, so export one per size — a plate made for 970x250 will crop badly at 300x600. Thumbnails are small and shared across sizes. Each option is a full state the user switches to via its thumbnail.
Option Background (per option) — required for Option 1
Image (JPG, PNG, WEBP, max 250kb) or streaming video, drawn 'cover' (fills, may crop). Export per size. Option 1 is required; options 2–5 are optional.
Option Overlay (per option, optional)
Full-frame transparent PNG shown 'contain' over that option's background — compose the headline, CTA and any copy here. Export per size.
Option Thumbnail (per option)
A small selector button image, one per option, shared across sizes. The active thumbnail pulses; the others dim.
Format description and guidance
Add your default click URL, then for each option a background (image or video), an optional overlay, and a thumbnail. Each option can carry its own click URL; options without one fall back to the main Click URL. Hover to switch on desktop, tap on mobile — thumbnails never navigate (a tap only switches); clicking the creative goes to the current option's URL.
The creative auto-rotates through the options until the first interaction (Auto Rotate Speed: Slow/Normal/Fast), then stops. An optional Hint ("Tap to explore", editable text) shows above the selector until the first interaction. Works with a single option (no selector shown) and with no overlay/hint. The hint text renders accented and non-Latin characters correctly (UTF-8).
Max total file weight
The combined file weight of all assets must not exceed 3.5 MB.
Audio
Optional — available when an option uses a video background and Audio is set to Enabled.
Template Details
Fluid Display Switch
General
| Parameter | Purpose | Notes |
|---|---|---|
| Click URL | Main click destination. Each option can override it with its own URL; if an option has none it falls back to this. | Required |
Option 1
| Parameter | Purpose | Notes |
|---|---|---|
| Option 1 Background Image | Background for option 1. Use either the background image or the background video. | |
| Option 1 Background Video | Optional streaming video background for option 1 (used instead of the image). | |
| Option 1 Overlay | Optional full-frame transparent overlay for option 1 (headline, CTA, etc.). | |
| Option 1 Thumbnail | Selector thumbnail/button for option 1. | Required |
| Option 1 Click URL | Option 1 click destination. Falls back to the main Click URL when empty. |
Option 2
| Parameter | Purpose | Notes |
|---|---|---|
| Option 2 Background Image | Background for option 2. Use either the background image or the background video. | |
| Option 2 Background Video | Optional streaming video background for option 2 (used instead of the image). | |
| Option 2 Overlay | Optional full-frame transparent overlay for option 2. | |
| Option 2 Thumbnail | Selector thumbnail/button for option 2. | Required |
| Option 2 Click URL | Option 2 click destination. Falls back to the main Click URL when empty. |
Option 3
| Parameter | Purpose |
|---|---|
| Option 3 Background Image | Background for option 3 (optional). Use either the background image or the background video. |
| Option 3 Background Video | Optional streaming video background for option 3 (used instead of the image). |
| Option 3 Overlay | Optional full-frame transparent overlay for option 3. |
| Option 3 Thumbnail | Selector thumbnail/button for option 3 (required if option 3 is used). |
| Option 3 Click URL | Option 3 click destination. Falls back to the main Click URL when empty. |
Option 4
| Parameter | Purpose |
|---|---|
| Option 4 Background Image | Background for option 4 (optional). Use either the background image or the background video. |
| Option 4 Background Video | Optional streaming video background for option 4 (used instead of the image). |
| Option 4 Overlay | Optional full-frame transparent overlay for option 4. |
| Option 4 Thumbnail | Selector thumbnail/button for option 4 (required if option 4 is used). |
| Option 4 Click URL | Option 4 click destination. Falls back to the main Click URL when empty. |
Option 5
| Parameter | Purpose |
|---|---|
| Option 5 Background Image | Background for option 5 (optional). Use either the background image or the background video. |
| Option 5 Background Video | Optional streaming video background for option 5 (used instead of the image). |
| Option 5 Overlay | Optional full-frame transparent overlay for option 5. |
| Option 5 Thumbnail | Selector thumbnail/button for option 5 (required if option 5 is used). |
| Option 5 Click URL | Option 5 click destination. Falls back to the main Click URL when empty. |
Interaction
| Parameter | Purpose | Default |
|---|---|---|
| Hint | Shows a built-in label just above the selector until the first interaction, then fades. No asset needed. | Enabled | choices: Enabled, Disabled |
| Hint Text | Text shown in the hint label (e.g. 'Tap to explore'). Ignored when Hint is Disabled. | Tap to explore |
| Selector Size | Overall size of the option thumbnails/buttons. | Medium | choices: Small, Medium, Large |
| Auto Rotate | Automatically cycle through the options until the user interacts with the selector. | Enabled | choices: Enabled, Disabled |
| Auto Rotate Speed | How fast the options auto-cycle when Auto Rotate is enabled. | Normal | choices: Slow, Normal, Fast |
Video Settings
| Parameter | Purpose | Default |
|---|---|---|
| Audio | Enable audio for background videos. When enabled the video starts muted and a mute button is shown; when disabled there is no audio and no mute button. | Disabled | choices: Enabled, Disabled |
| Max Video Size | Maximum streaming video size used when selecting encodes. | 3.5mb | choices: 3.5mb, 2.5mb, 1.5mb, 1.0mb |
| Background Colour | Background colour behind the options (shown while media loads). | #000000 |