An adaptive Standard Display format pairing a main media asset (image or streaming video) with a copy column (logo, headline, subheadline, CTA) and a row of clickable tiles — small square product/offer thumbnails, each with its own click URL. Part of the Fluid Display private-offering set. The template picks a layout profile from the rendered size and, on tight sizes, automatically drops the lowest-priority copy so the logo and CTA are never clipped.
Supported sizes
970x250 · 800x250 · 300x600 · 320x480 · 300x250
Examples
Assets
Overlay assets (logo, headline, subheadline, CTA) are transparent PNGs shown with 'contain' scaling, so they are never cropped — but matching each slot's aspect ratio avoids empty padding. Priority when space is tight: logo + CTA are always kept; the subheadline is dropped first, then the headline.
| Slot | Aspect | Notes |
|---|---|---|
| Logo | ~2.3 : 1 | A horizontal lockup reads best. |
| Headline | ~4.2 : 1 | Wide, short. Not shown on 300x250. |
| Subheadline | ~4.6 : 1 | Wide, short. Not shown on 300x250; dropped first on 320x480. |
| CTA | ~3.1 : 1 | Button-shaped. |
| Tile | 1 : 1 | Square. |
Main Image / Main Video
The hero media. Image (JPG, PNG, WEBP, max 250kb) or streaming video. Sits left on the wide sizes (16:9, height-locked) and on top on the tall sizes (full-width 16:9). Either can be used; the video takes priority when both are supplied.
Logo
PNG, WEBP, SVG with a transparent background, max 250kb. Always shown. Use a horizontal lockup so it balances the wide headline/subheadline bars.
Headline & Subheadline
PNG or WEBP with a transparent background, max 250kb each. Supplied as images so fonts and colours are fully customisable. Keep the text short. Neither is shown on 300x250; on 320x480 the subheadline is dropped at 100% overlay size (set Overlay Size to 70% to keep it, or bake headline + subheadline into one image).
CTA
PNG, WEBP, SVG with a transparent background, max 250kb. Always shown.
Tiles (1–5)
Square transparent or solid PNG/WEBP thumbnails, one per tile, shown in a row with 'contain' or 'cover' scaling (Tile Scaling Mode). Each tile can carry its own click URL; tiles without one fall back to the main Click URL. A tile is built only when its image is supplied.
Format description and guidance
Add your default click URL and the main media (image or video), plus the logo and CTA. Optionally add a headline, subheadline and up to five tiles. The template measures the rendered size, chooses the wide / tall / compact layout, and drops the lowest-priority copy on tight sizes so the logo and CTA always fit. Accented and non-Latin characters in any live text render correctly (UTF-8).
Overlay Size, Overlay Alignment and Element Spacing tune the copy column; Background Colour / Blur / Gradient control the panel behind the copy (a blurred copy of the main media, a solid colour, or a gradient) for legibility.
Max total file weight
The combined file weight of all assets must not exceed 3.5 MB.
Audio
Optional — available when a Main Video is used and Audio is set to Enabled (on by default).
Template Details
Fluid Display Tile
General
| Parameter | Purpose | Notes |
|---|---|---|
| Click URL | Default clickthrough URL. Each tile can override it with its own URL. | |
| Main Image | Hero media image, shown left (wide) or top (tall). Use either the main image or the main video. | |
| Main Video | Optional streaming video hero, used instead of the main image. | |
| Logo | Logo asset (transparent). Always shown. |
Copy Assets
| Parameter | Purpose | Notes |
|---|---|---|
| Headline | Headline image (transparent). Not shown on 300x250. | |
| Subheadline | Subheadline image (transparent). Not shown on 300x250. | |
| CTA | Call-to-action image (transparent). Always shown. |
Overlay Layout
| Parameter | Purpose | Default |
|---|---|---|
| Overlay Size | Scales the copy column. Lower it to keep more copy on tight sizes. | 100% |
| Overlay Alignment | Horizontal alignment of the copy column. | Left |
| Element Spacing | Vertical gap between the copy elements. | Normal |
Background
| Parameter | Purpose | Default |
|---|---|---|
| Background Image | Optional image behind the copy column. Defaults to a blurred copy of the main media. | |
| Background Colour | Solid colour behind the copy when no background image/blur is used. | #1a3c40 |
| Background Blur | Blur strength applied to the media used behind the copy column. | Medium |
| Background Gradient | Gradient overlay for legibility behind the copy. | Standard |
| Background Animation | Subtle animation of the background media. | Disabled |
Video Settings
| Parameter | Purpose | Default |
|---|---|---|
| Audio | Enables or disables audio for the main video. | Enabled | choices: Enabled, Disabled |
| Max Video Size | Maximum allowed video stream weight used when selecting encodes. | 3.5mb | choices: 3.5mb, 3.0mb, 2.5mb, 2.0mb, 1.5mb, 1.0mb |
| Media Scaling Mode | Scaling behaviour of the main media. | Contain |
Tiles
| Parameter | Purpose | Default |
|---|---|---|
| Tile Scaling Mode | Scaling behaviour of the tile thumbnails. | Contain |
| Tile Size | Overall size of the tiles. | Medium | choices: Small, Medium, Large |
| Tile 01–05 Image | Square thumbnail for each tile. A tile is built only when its image is supplied. | |
| Tile 01–05 Click URL | Per-tile click destination. Falls back to the main Click URL when empty. |