An adaptive Standard Display format pairing a main media asset (image or streaming video) with a copy column (logo, headline, subheadline, CTA) and a row of clickable tiles — small square product/offer thumbnails, each with its own click URL. Part of the Fluid Display set. The template picks a layout profile from the rendered size and, on tight sizes, automatically drops the lowest-priority copy so the logo and CTA are never clipped.
Supported sizes
970x250 · 800x250 · 300x600 · 320x480 · 300x250
Examples
Assets
Overlay assets (logo, headline, subheadline, CTA) are transparent PNGs shown with 'contain' scaling, so they are never cropped — but matching each slot's aspect ratio avoids empty padding. Priority when space is tight: logo + CTA are always kept; the subheadline is dropped first, then the headline.
| Slot | Aspect | Notes |
|---|---|---|
| Logo | ~2.3 : 1 | A horizontal lockup reads best. |
| Headline | ~4.2 : 1 | Wide, short. Not shown on 300x250. |
| Subheadline | ~4.6 : 1 | Wide, short. Not shown on 300x250; dropped first on 320x480. |
| CTA | ~3.1 : 1 | Button-shaped. |
| Tile | 1 : 1 | Square. |
Main Image / Main Video
The hero media. Image (JPG, PNG, WEBP, max 250kb) or streaming video. Sits left on the wide sizes (16:9, height-locked) and on top on the tall sizes (full-width 16:9). Either can be used; the video takes priority when both are supplied.
Logo
PNG, WEBP, SVG with a transparent background, max 250kb. Always shown. Use a horizontal lockup so it balances the wide headline/subheadline bars.
Headline & Subheadline
PNG or WEBP with a transparent background, max 250kb each. Supplied as images so fonts and colours are fully customisable. Keep the text short. Neither is shown on 300x250; on 320x480 the subheadline is dropped at 100% overlay size (set Overlay Size to 70% to keep it, or bake headline + subheadline into one image).
CTA
PNG, WEBP, SVG with a transparent background, max 250kb. Always shown.
Tiles (1–5)
Square transparent or solid PNG/WEBP thumbnails, one per tile, shown in a row with 'contain' or 'cover' scaling (Tile Scaling Mode). Each tile can carry its own click URL; tiles without one fall back to the main Click URL. A tile is built only when its image is supplied.
Format description and guidance
Add your default click URL and the main media (image or video), plus the logo and CTA. Optionally add a headline, subheadline and up to five tiles. The template measures the rendered size, chooses the wide / tall / compact layout, and drops the lowest-priority copy on tight sizes so the logo and CTA always fit. Accented and non-Latin characters in any live text render correctly (UTF-8).
Overlay Size, Overlay Alignment and Element Spacing tune the copy column; Background Colour / Blur / Gradient control the panel behind the copy (a blurred copy of the main media, a solid colour, or a gradient) for legibility.
Max total file weight
The combined file weight of all assets must not exceed 3.5 MB.
Audio
Optional — available when a Main Video is used and Audio is set to Enabled (on by default).
Template Details
Fluid Display Tile
General
| Parameter | Purpose | Notes |
|---|---|---|
| Click URL | Fallback click destination used when a tile URL is not provided. | Required |
| Main Image | Optional main image used when no video is provided. | |
| Main Video | Optional streaming video asset. Use either the main video or the main image. | |
| Logo | Logo shown inside the copy and CTA area. | Required |
Copy Assets
| Parameter | Purpose |
|---|---|
| Headline (not shown on 300x250) | Optional headline image. 300x250 is too tight for copy — it shows logo + CTA + tiles only, so the headline is not rendered there. On other tight fits it is dropped after the subheadline; the logo and CTA always stay. |
| Subheadline (not shown on 300x250) | Optional subheadline image. 300x250 shows logo + CTA + tiles only. On other sizes this is the first element dropped when the copy column runs out of room (e.g. 320x480 at Overlay Size 100%). |
| CTA | Optional CTA image. |
Overlay Layout
| Parameter | Purpose | Default |
|---|---|---|
| Overlay Size | Scales the composed branding block (logo, copy and CTA). Larger values make it bolder; smaller values give the media and tiles more breathing room. On tight sizes the lowest-priority copy is dropped automatically so the logo and CTA always stay visible. | 100% | choices: 100%, 85%, 70% |
| Overlay Alignment | Sets the horizontal alignment of the composed branding overlay inside its panel. | left | choices: left, center, right |
| Element Spacing | Adjusts the gap between the branding elements (logo, headline, subheadline and CTA). | Normal | choices: Tight, Normal, Roomy |
Background
| Parameter | Purpose | Default |
|---|---|---|
| Background Image | Optional background image shown behind the video. | |
| Background Colour | Fallback background colour for the creative. | #1A3C40 |
| Background Blur | Applies blur to the optional background image. | Medium | choices: Disabled, Low, Medium, High |
| Background Gradient | Dark scrim gradient laid over the background for text/CTA contrast. Disabled shows the background colour/image untouched. | Standard | choices: Disabled, Subtle, Standard, Strong |
| Background Animation | Optional subtle zoom animation for the background image. | Disabled | choices: Disabled, Zoom In, Zoom Out |
Video Settings
| Parameter | Purpose | Default |
|---|---|---|
| Audio | Enable or disable audio controls for the main video. | Enabled | choices: Enabled, Disabled |
| Max Video Size | Maximum streaming video size used when selecting encodes. | 3.5mb | choices: 3.5mb, 2.5mb, 1.5mb, 1.0mb |
| Media Scaling Mode | Contain keeps the full media visible. Cover fills the media area and may crop. | Contain | choices: Contain, Cover |
Tiles
| Parameter | Purpose | Default | Notes |
|---|---|---|---|
| Tile Scaling Mode | Applies to all tiles. Contain keeps the full tile image visible. Cover fills the tile slot and may crop. | Contain | choices: Contain, Cover | |
| Tile Size | Applies to all tiles. Controls the square tile size used by the conveyor belt. | Medium | choices: Small, Medium, Large | |
| Tile 01 Image | Image used for tile 1. | Required | |
| Tile 01 Click URL | Tile 1 click destination. Falls back to the main click URL when empty. | ||
| Tile 02 Image | Image used for tile 2. | Required | |
| Tile 02 Click URL | Tile 2 click destination. Falls back to the main click URL when empty. | ||
| Tile 03 Image | Image used for tile 3. | ||
| Tile 03 Click URL | Tile 3 click destination. Falls back to the main click URL when empty. | ||
| Tile 04 Image | Image used for tile 4. | ||
| Tile 04 Click URL | Tile 4 click destination. Falls back to the main click URL when empty. | ||
| Tile 05 Image | Image used for tile 5. | ||
| Tile 05 Click URL | Tile 5 click destination. Falls back to the main click URL when empty. |