It's all about attention

Unlock the power of attention for unmatched ad performance

Future-proof your brand


Attention is the gold standard in media measurement, surpassing traditional metrics like viewability. Stay ahead of the curve with attention-focused strategies that drive superior ad performance and ROI. Use Adnami to capture more attention and achieve meaningful business results.

Attention outperforms traditional metrics


The evidence speaks for itself - attention outperforms CTRs, viewability and other metrics in predicting key outcomes.
You don't just want your ad to technically be able to be seen, as viewability indicates - you want it to be seen. This is where attention comes into play. As a proven driver of brand success, attention is a clear indication of positive business results.

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7x more brand awareness

Attention is 7x more effective at predicting awareness than viewability
(Source: IAB)

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6x more brand recall

Attention is 6x more effective at predicting brand recall than viewability
(Source: IAB)

More attention, more sales


Optimising your ads for attention increases engagement, brand awareness, brand recall, consumer trust, purchase intent and ultimately sales. But don’t just believe us, listen to the massive research conducted by the IAB, Dentsu, or the Attention Council. As Forbes summarises, “Simply put, more attention means more sales”.

How to get more attention


Increase your return on investment by effortlessly integrating attention into your media planning and campaigns with Adnami. 

Formats

Use the right formats

Use high impact formats to tell stories with video, emotion and rich media.

Reach & Engage

Activate seamlessly

Activate based on attention-optimised strategies or use our curation services.

Sonar

Measure what matters

Use Sonar to analyse which ads, formats & domains etc. capture the most attention.

Boost outcomes

Optimise on the fly

Use our data and tools to optimise campaigns to where attention is highest.

Feeling nerdy?

Want to learn more about how to capture the most attention? Download our white paper to get actionable tips for every step of your ad journey.

Which ad grabs your attention?


Which of the two ads captures your attention? If it's the one on the right, we've got you covered. Adnami specialises in high impact display formats and designs that are sure to capture your audience's attention.

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Use Sonar by Adnami to measure and analyse attention. Improve your display advertising effortlessly and at scale with Sonar.

Sonar - Measure what matters


Sonar is part of Adnami’s offering that lets you measure attention across creatives and campaigns. Understand which creatives capture the most attention. Identify the most attention-grabbing content and strategically place ads where consumer attention is highest. Sonar enables advertisers like you to obtain meaningful insights and take action.

Future-proof attention metrics


As the industry shifts towards aiming for attention rather than viewable impressions, there’s a need for metrics that can be applied to both high impact and standard display formats. Attention per mille (APM), effective attention per mille (eAPM) and attentive cost per mille (aCPM), have proven to be actionable metrics for driving the best business results.

[APM]

Attention per mille (APM) indicates the attention generated per 1,000 visible impressions.

 

Measure your creative’s performance and compare different versions.

 

[eAPM]

Effective attention per mille (eAPM) indicates the attention generated per 1,000 served impressions.

 

Analyse the attention performance of your media buying activities.

 

 

[aCPM]

Attentive cost per mile (aCPM) indicates the price for 1,000 attention points.

 

Inform your bidding strategies to get the most out of programmatic buying.

 

 

How do we measure attention?


Our attention APM and eAPM attention metrics are driven by data from several key attention signals. 

Attention is the core of advertising


The word "advertising" is derived from the Latin word 'advertere' which means 'to turn the attention'. We take that by the word (pun intended), going back to the roots and the future of advertisement at the same time. Let's talk and explore how Adnami puts attention at the centre of your ads.

Combat_ad_blindness

Combatting ad blindness


The increasing amount of online advertising has led to a phenomenon known as “ad blindness” where users pay less attention and ignore most ads. For your brand to stand out you need to capture attention. At Adnami, we specialise in boosting attention outcomes and combatting ad blindness with attention-proof formats and smart attention measurement.

Trusted by 5,000+ advertisers worldwide


Adnami sucessfully measures and optimises attention outcomes using APM and eAPM metrics for thousands of top agencies and brands all around the globe. 

40,000 +

CREATIVES

15,000 +

WEBSITES

40+ 

MARKETS

50 billion

EVENTS

Publishers thrive on attention

Publishers can struggle to build and maintain readership. With consumers’ increased privacy awareness, sites benefit from hosting relevant, trustworthy ads. Ads optimised for attention are high-quality, high-relevancy ads that resonate with readers and consumers, whilst respecting their privacy. Explore how Adnami empowers publishers.

 

Advertisers cut through the noise

As an advertiser fighting with ad and content overload, it can be a struggle to cut through the noise. Optimising for viewability isn't enough. You don't just want your audience to be technically ABLE to see your ad, you want your ad to be SEEN. With Adnami, you can optimise for attention, cut through the ad noise and get your brand remembered.

 

Ready to see Adnami in action?

Reach out to get a demo from one of our experts and experience Adnami first-hand.