This banner template allows for the easy creation of a Social style creative. The template resembles the style of an Instagram carousel. The format is fluid, allowing it to adapt to fit into almost any standard display placement - simply set the width and height to the desired placement size in the creative parameters.
Examples
Format Specs
Profile Image
JPG, PNG, WEBP
Dimensions: minimum size 100x100px
Assets
Number of slides: 1 to 5
Supported types:
- Image: JPG, PNG or WEBP. Max file size 250kb.
- Video: MP4 Max file size 50mb. Max duration 30 seconds. For best results use shorter video clips of between 6-15 seconds.
Dimensions: Any of the below, for best results use an aspect ratio that is closest to that of the dimensions of the format you are creating.
- 1080x1920 (9:16 - vertical)
- 1080x1080 (1:1 - square)
- 1920x1080 (16:9 - horizontal)
Format description and guidance
Profile Customization
Make it your own:
- Profile Name & Image: Add your brand's social media handle and photo.
- Verified Checkmark: Include a blue checkmark for credibility.
- Short Bio: Add a quick brand tagline, shown next to your profile.
- CTA Text: Include a custom call-to-action at the bottom (e.g., "Learn More").
Note: Skip any of these, and those elements won't appear. If you skip them all, only the full screen asset will show.
Carousel Setup
- Slides: Upload 1-5 images or videos for your carousel.
Extras:
Customize the details:
- CTA Colours: Choose a custom colour for your call-to-action.
- Nav Dots/Arrows: Set their colour or turn them on/off.
- Slide Duration: Control how long assets display. By default, Auto attempts to match the active video duration so video slides can play to completion before advancing.
- Font: Pick any Google Font for text.
- CTA Style: Modify the call-to-action design.
- Audio: Turn sound on or off.
Max total file weight
The combined file weights of all assets must not exceed 3.5 MB. Videos will be automatically optimised to fit within this limit, using 3 or more videos (or long videos) may result in lower visual quality. Be mindful of image asset file sizes, and try to keep file sizes as low as possible.
Template Details
Social Fluid - Instagram Carousel with Streaming Video
General
| Parameter | Purpose |
|---|---|
| Default Click URL | Global click destination used when a slide-specific URL is not provided. |
| CTA Text | Text displayed on the call to action element. |
Profile
| Parameter | Purpose | Default |
|---|---|---|
| Profile Name (max 50 characters) | Name displayed in the profile header (limit 50 characters). | |
| Profile Image | Image used for the profile avatar. | |
| Verified Checkmark | Displays a verification checkmark beside the profile name when enabled. | Enabled | choices: Enabled, Disabled |
| Profile Bio (max 60 characters) | Short biography text beneath the profile (limit 60 characters). |
Asset 1
| Parameter | Purpose |
|---|---|
| Image | Image asset for slide 1. Add only an image or a video, not both. |
| Video | Streaming video asset for slide 1. Add only an image or a video, not both. |
| Click URL | Destination when slide 1 is clicked (falls back to Default Click URL if blank). |
Asset 2
| Parameter | Purpose |
|---|---|
| Image | Image asset for slide 2. Add only an image or a video, not both. |
| Video | Streaming video asset for slide 2. Add only an image or a video, not both. |
| Click URL | Destination when slide 2 is clicked (falls back to Default Click URL if blank). |
Asset 3
| Parameter | Purpose |
|---|---|
| Image | Image asset for slide 3. Add only an image or a video, not both. |
| Video | Streaming video asset for slide 3. Add only an image or a video, not both. |
| Click URL | Destination when slide 3 is clicked (falls back to Default Click URL if blank). |
Asset 4
| Parameter | Purpose |
|---|---|
| Image | Image asset for slide 4. Add only an image or a video, not both. |
| Video | Streaming video asset for slide 4. Add only an image or a video, not both. |
| Click URL | Destination when slide 4 is clicked (falls back to Default Click URL if blank). |
Asset 5
| Parameter | Purpose |
|---|---|
| Image | Image asset for slide 5. Add only an image or a video, not both. |
| Video | Streaming video asset for slide 5. Add only an image or a video, not both. |
| Click URL | Destination when slide 5 is clicked (falls back to Default Click URL if blank). |
Colour Settings
| Parameter | Purpose | Default |
|---|---|---|
| CTA Background Colour | Background colour of the CTA element. | #111c29 |
| CTA Text Colour | Text colour used inside the CTA element. | #fff |
| Keyline Colour | Colour of the keyline separator. | #0006 |
| Navigation Colour | Colour of navigation icons and indicators. | #fff |
Carousel Settings
| Parameter | Purpose | Default |
|---|---|---|
| Navigation Arrows | Shows or hides left and right navigation arrows. | Enabled | choices: Enabled, Disabled |
| Navigation Dots | Shows or hides pagination dots below the carousel. | Enabled | choices: Enabled, Disabled |
| Slide Duration | Controls how long each slide remains visible before auto advancing. Auto uses video duration when available and falls back to 3 seconds. | Auto | choices: Auto, 3 seconds, 5 seconds |
| Google Font Family | Name of the Google Font family used for text in the banner. | Poppins |
| CTA Style | Sets the CTA appearance. Bar spans the width. Button uses a compact style. | bar | choices: bar, button |
| Audio | Enables or disables video audio. | Enabled | choices: Enabled, Disabled |