Tele2 gets 4.3x more attention and 42% ad recall with Adnami's high impact mobile format.
Tulip got 16x more attention and 8x longer view-time with Adnami's Topscroll compared to standard display.
HTH Kitchen got 11x more attention on their ads with high impact formats, with results most similar to YouTube and Facebook.
A report covering the key takeaways from our full research project together with Lumen. Research shows that high impact formats significantly outperform standard display across metrics, most specifically when looking at attention.
Lexus got 7,963 seconds of attention for every ‘000 impressions served using high impact formats. This is 72x higher than with a small banner format! Not only that, the Topscroll is expected to give 50% ad recall.