MOVA (Multi-Overlay Video Ad) turns landscape video into a full-screen mobile creative. A full-width streaming video sits between two independently styled content areas, one above and one below, each with its own background, overlay and click destination. Existing 16:9 campaign films can run in high impact mobile placements without being re-cut for portrait.
Examples
Adore (Layout 1)
Adore (Layout 2)
Advantage (Midscroll)
Adventure Travel (Topscroll)
Where it runs
MOVA is a banner template, available in Mobile Midscroll and Mobile Topscroll. Choose MOVA (Multi-Overlay Video Ad) as the banner when setting up the creative in the Suite.
How it works
The creative is made of three stacked bands: the top container, the video and the bottom container.
Layout Preset decides how the space around the video is shared: 50/50, 60/40 (video lower), 40/60 (video higher) or a Custom split.
Background Mode gives each container its own background (Separate), or stretches the top background across the whole creative behind the video (Unified) for one continuous scene.
Overlays carry the headline, logo, CTA and legal copy as transparent images. The bottom container takes two overlays side by side, so the logo and CTA stay separate and scale independently.
Click URLs can be set per container, so the top and bottom can link to different pages. Both fall back to the default Click URL.
The video can be inset with rounded corners and a drop shadow, and the backgrounds can settle in with a slow zoom as the creative comes into view. Optional play/pause, mute and a scrubbable progress bar give the reader control of the video.
Safe Zones
In a Midscroll only the middle part of the creative is visible at a time. MOVA handles this automatically: each overlay is scaled to fit the part of its container that stays visible, so overlays are never cropped. Backgrounds and the video stay full bleed. Design overlays at the proportions of the space they will fill, and keep all copy inside the overlay images.
Assets
MOVA is built for a portrait, full-screen mobile slot, so design every asset against a 1080x1920 canvas. The video sits across the full width, and the space above and below it is shared between the top and bottom containers according to the Layout Preset. With a 16:9 video, each container is roughly 1080x660 at 50/50, and the larger container roughly 1080x790 at 60/40 or 40/60.
Video
One video plays across the full width of the creative, between the two containers. It starts muted and is automatically optimised and streamed using our video streaming technology. The video band follows the Video Aspect Ratio setting (16:9 by default; 4:3, 1:1, 4:5 and 9:16 are also available), so supply the video in the ratio you choose.
Video (required) - MP4, 1920x1080 (16:9) or similar, max file size 50mb, recommended length 6-20 seconds
Backgrounds
Each container has its own background (Separate Backgrounds), or the top background can run behind the whole creative (Unified Top Background) for one continuous scene. Backgrounds are scaled to cover their container and cropped towards the chosen anchor point, so keep important details away from the edges. Where no background image is supplied, the container is filled with its background colour.
Top Background (optional) - JPG/WEBP, 1080x800 or similar, max 250kb
Bottom Background (optional) - JPG/WEBP, 1080x800 or similar, max 250kb. Not used with a Unified Top Background
Unified background (optional) - JPG/WEBP, 1080x1920, max 250kb. Upload it as the Top Background and set Background Mode to Unified Top Background; it then runs behind the whole creative
Overlays
Overlays carry your messaging and branding (logo, headline, CTA, legal copy), with all text rendered into the image. Each overlay is scaled to fit the part of its container that stays visible on screen, without being cropped, so design them as wide, shallow images and export them without any empty space around the content. The bottom container can take two overlays side by side, for example a logo on the left and a CTA on the right, so that each scales on its own.
Top Overlay (optional) - PNG/WEBP/SVG with transparent background, 1000x400 or similar, max 200kb
Bottom Overlay (optional) - PNG/WEBP/SVG with transparent background, 1000x400 or similar (500x400 when used with Bottom Overlay 2), max 200kb
Bottom Overlay 2 (optional) - PNG/WEBP/SVG with transparent background, 500x400 or similar, max 200kb
Format description and guidance
Add your click URL, and then upload your video. Choose a Layout Preset to decide whether the video sits in the middle (50/50), lower down (60/40) or higher up (40/60), or set your own split with Custom.
Next add your backgrounds. Choose Separate Backgrounds to give the top and bottom containers their own images and colours, or Unified Top Background to run one image behind the whole creative. Use the anchor points to control which part of each background stays in view when it is cropped.
Then add your overlays, and use Overlay Height, Alignment and Padding to size and position them within their containers. The top and bottom containers can each have their own click URL, for example to send the logo and the CTA to different pages; if left empty, they use the default click URL.
Finally, adjust the video settings if needed: inset the video with a narrower Video Width, round its corners and add a drop shadow, and choose whether to show the mute, play/pause and progress bar controls. The video will automatically be optimised to 3.5mb, however you can reduce this if necessary (eg if a publisher has stricter requirements around max file sizes) by modifying the Max Video Stream Weight.
Max total file weight
Video: Files up to 50 MB are accepted, with a recommended maximum length of 20 seconds.
Images: Maximum 250kb per background and 200kb per overlay.
Animation
Maximum of 5 loops. Maximum animation time 30 seconds (may vary by publisher).
Audio
Video always starts muted. With Audio enabled a mute toggle lets the reader turn sound on, and it is hidden automatically for videos without an audio track.
Template Details
MOVA (Multi-Overlay Video Ad)
General
| Parameter | Purpose | Notes |
|---|---|---|
| Click URL | Default click destination for the video and any container without its own click URL. | |
| Video | Streaming video shown full width between the two content containers. | Required |
Layout
| Parameter | Purpose | Default |
|---|---|---|
| Layout Preset | Top/bottom share of the height around the video. 60/40 moves the video down, 40/60 moves it up. Choose Custom to use the Custom Split value. | 50/50 | choices: 50/50, 60/40, 40/60, Custom |
| Custom Split | Top/bottom share of the remaining height when Layout Preset is Custom, e.g. 30/70. Invalid values fall back to 50/50. | 50/50 |
Top Container
| Parameter | Purpose | Default |
|---|---|---|
| Top Background | Background image for the top container. With Background Mode set to Unified it spans the whole creative behind the video and bottom container. | |
| Top Background Anchor Point | Anchor point the top background artwork crops towards within its container, or across the whole creative in Unified mode. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right |
| Top Background Colour | Fill colour behind the top container background image. | #000000 |
| Top Overlay | Transparent PNG with the top container content (headline, logo, copy). Scaled to fit its overlay box: the part of the top container inside the safe zone, minus the padding. | |
| Top Overlay Height | Maximum height of the top overlay within its box (supports %, vw, vh, px). 100% lets the overlay fill the box; a smaller value, e.g. 40%, keeps it at that share of the box and the alignment places it. | 100% |
| Top Overlay Alignment | Vertical alignment of the top overlay inside its box. Bottom sits it against the video. | Centre | choices: Centre, Top, Bottom |
| Top Overlay Padding | Padding between the edge of the top overlay box and the overlay, as CSS padding, e.g. 2% or 1em 2em. Vertical padding is capped at a quarter of the box height. | 5% |
| Top Click URL | Optional click destination for the top container. Falls back to the default Click URL when empty. |
Bottom Container
| Parameter | Purpose | Default |
|---|---|---|
| Bottom Background | Background image for the bottom container. Ignored when Background Mode is Unified. | |
| Bottom Background Anchor Point | Anchor point the bottom background artwork crops towards within its container. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right |
| Bottom Background Colour | Fill colour behind the bottom container background image. | #000000 |
| Bottom Overlay | Transparent PNG with the bottom container content (logo, CTA, legals). Scaled to fit its overlay box: the part of the bottom container inside the safe zone, minus the padding. With Bottom Overlay 2 set it takes the left-hand box. | |
| Bottom Overlay 2 (Optional) | Optional second overlay in a right-hand box beside Bottom Overlay, e.g. a CTA next to a logo. Leave empty to give Bottom Overlay the whole width. | |
| Bottom Overlay Height | Maximum height of the bottom overlays within its box (supports %, vw, vh, px). 100% lets the overlay fill the box; a smaller value, e.g. 40%, keeps it at that share of the box and the alignment places it. | 100% |
| Bottom Overlay Split | Width share of the two bottom overlay boxes when Bottom Overlay 2 is set, e.g. 40/60. Invalid values fall back to 50/50. | 50/50 |
| Bottom Overlay Alignment | Vertical alignment of the bottom overlays inside their boxes. Top sits them against the video. | Centre | choices: Centre, Top, Bottom |
| Bottom Overlay Padding | Padding between the edge of each bottom overlay box and its overlay, as CSS padding, e.g. 8% or 1em 2em. Vertical padding is capped at a quarter of the box height. | 5% |
| Bottom Click URL | Optional click destination for the bottom container. Falls back to the default Click URL when empty. |
Background
| Parameter | Purpose | Default |
|---|---|---|
| Background Mode | Separate gives each container its own background. Unified stretches the Top Background across the whole creative, behind the video and both containers. | Separate Backgrounds | choices: Separate Backgrounds, Unified Top Background |
| Banner Background Colour | Base colour behind everything, including video letterboxing and the preloader. | #000000 |
| Background Animation | Slow settle-in zoom on the background images when the creative comes into view. | Subtle Zoom | choices: Subtle Zoom, None |
Video Settings
| Parameter | Purpose | Default |
|---|---|---|
| Video Aspect Ratio | Shape of the full-width video band. Auto reads the ratio from the video file once its metadata has loaded. | 16:9 | choices: 16:9, 4:3, 1:1, 4:5, 9:16, Auto |
| Video Width | Width of the video band as a CSS length, e.g. 100%, 80% or 320px. Narrower values inset the player, centred, with the background showing either side. The height follows the aspect ratio. | 100% |
| Video Max Height | Maximum height of the video band as a CSS length, e.g. 60% or 40vh. Stops a full-width video filling the whole creative on wide desktop placements; a 16:9 video on a portrait phone never reaches it. | 60% |
| Video Scaling | How the video fills its band when the band cannot keep the chosen aspect ratio. Cover crops, Contain letterboxes with the banner background colour. | Cover | choices: Cover, Contain |
| Video Drop Shadow | Optional drop shadow around the video frame. Most visible with an inset Video Width or a letterboxed video. | None | choices: None, Subtle, Medium, Strong |
| Video Border Radius | Rounds the corners of the video, as a CSS length, e.g. 12px or 1em. The drop shadow follows the rounded shape. | 0 |
| Max Video Stream Weight | Maximum stream weight used when selecting available video encodes. | 3.5mb | choices: 3.5mb, 3.0mb, 2.5mb, 2.0mb, 1.5mb, 1.0mb |
| Audio | Enabled shows a mute toggle so the user can turn sound on. Playback always starts muted. The toggle is hidden automatically for videos without an audio track. | Enabled | choices: Enabled, Disabled |
| Play/Pause Button | Adds a play/pause button beside the mute button. It pauses and resumes playback, and replays the video once it has finished looping. | Disabled | choices: Disabled, Enabled |
| Progress Bar | Thin progress bar along the bottom edge of the video. Tapping or dragging it scrubs the video. | Disabled | choices: Disabled, Enabled |
| Progress Bar Colour | Colour of the filled part of the progress bar. | #ffffff |
| Media Buttons Position | Corner of the video where the media buttons (play/pause and mute) sit. | Bottom Left | choices: Bottom Left, Bottom Right, Top Left, Top Right |
| Media Buttons Colour | Icon colour of the media buttons. | #ffffff |