This banner template allows for the easy creation of a Social Story style creative. The template resembles the style of a meta story/reel, and is designed to enable existing social assets to be easily reused. The format is fluid, allowing it to adapt to fit into almost any standard display placement - simply set the width and height to the desired placement size in the creative parameters.

Examples

320x320

300x600

970x250

Format Specs

Profile Image

JPG, PNG, WEBP
Dimensions: minimum size 100x100px

Story Assets

Number of slides: 1 to 5

Supported types:

  • Image: JPG, PNG or WEBP.  Max file size 250kb.
  • Video: MP4  Max file size 50mb. Max duration 30 seconds. For best results use shorter video clips of between 6-15 seconds.

Dimensions: Any of the below, for best results use an aspect ratio that is closest to that of the dimensions of the format you are creating.

  • 1080x1920 (9:16 - vertical) 
  • 1080x1080 (1:1 - square)
  • 1920x1080 (16:9 - horizontal)
Text Recommendations  

Hashtags: 20 characters  
CTA: 12 characters  
Landing page URL: Required
Story URL: optional (only if each story requires a specific URL)

Format description and guidance

The profile name and image should match your brand's social media account. You can add a blue “verified” checkmark if desired, as well as add some optional hashtags to appear alongside the profile.

For the carousel, upload 1-5 images or videos to create the slides.

Additional configurable options allow for further customisation of the format:

  • Customisable CTA colours
  • Customisable "verified" checkmark colours (arrow and its background)
  • Change the profile name/hashtags colour
  • Change the dots' colour

Max total file weight

The combined file weights of all assets must not exceed 3.5 MB. Videos will be automatically optimised to fit within this limit, using 3 or more videos (or long videos) may result in lower visual quality. Be mindful of image asset file sizes, and try to keep file sizes as low as possible.

Audio

No