Midscroll Desktop HTML (Fullscreen)



Recommended default creative dimensions

Recommended default artwork size: 2560x1440

Must be built as responsive HTML, so that all content scales and resizes to fit the width and height of the window.


Content-free safezones should be added to the top and bottom of your creative. The size of the safezones required will depend on the setup of midscroll placement:

Midscroll Height
(Publisher Dependant)
Recommended Safe Zones
(Top & Bottom)
100% 10%
80% 20%
50% 30%

Safe zones should be free of any important content (text, logos, CTA’s etc), as they may be overlapped by publisher page elements.

Note: Some publisher sites have a nav bar that covers the top of the creative - please check the publisher guidelines and make additional allowances with your safe zones if required.

Format description and guidance

Midscroll is a high impact responsive format that appears mid-way down a publisher page (in-between page content). It must be built so that all the imagery and content scales to fit the browser window. It is typically served to appear at 80% of the available browser window height, but can also be 50% or 100% (dependent on publisher). For more information about building responsive creative, see our building responsive creative guide.

Max total file weight

3.5 MB.
For best performance, all assets should be compressed and optimized to the lowest possible file weight.


Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).

Asset type

Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags).
HTML must be minified and optimized for polite load.

Click tags and tracking

For Adnami hosted creatives, see our clicktags and tracking guide. 
To enable video tracking metrics, see our API for measuring VTR guide.

For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.


Any audio must be user-initiated.

Supported 3rd party providers

Campaign Manager 360, Adform, Sizmek, Adjust

Supported Ad Verification

Adnami supports impression and viewability tracking from 3rd party providers, such as IAS, MOAT, DoubleVerify & Userneeds.