Midscroll HTML Desktop (Fullscreen)
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Midscroll Desktop Fullscreen HTML
Examples
HBO
Recommended default creative dimensions:
Width: 1920px
Height: 1080px
Ad Viewport:
Width: 100% of browser width
Height: 80% (Default), 50% or 100% of browser height
Safezones:
Content-free safezones should be added to the top and bottom of your creative. The size of the safezones required will depend on the setup of midscroll placement:
| Midscroll Height (Publisher Dependant) |
Recommended Safe Zones (Top & Bottom) |
| 100% | 10% |
| 80% | 20% |
| 50% | 30% |
Safe zones should be free of any important content (text, logos, CTA’s etc), as they may be overlapped by publisher page elements.
Note: Some publisher sites have a nav bar that covers the top of the creative - please check the publisher guidelines and make additional allowances with your safe zones if required.
Format description and guidance:
Midscroll is a high impact responsive format that appears mid-way down a publisher page (in-between page content). It must be built so that all the imagery and content scales to fit the browser window. It is typically served to appear at 80% of the available browser window height, but can also be 50% or 100% (dependent on publisher). For more information about building responsive creative, see our building responsive creative guide.
Max total file weight:
3.5 MB.
For best performance, all assets should be compressed and optimized to the lowest possible file weight.
Animation:
Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).
Asset type:
Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags).
HTML must be minified and optimized for polite load.
Click tags and tracking:
For Adnami hosted creatives, see our clicktags and tracking guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.
Audio:
Any audio must be user-initiated.
Supported 3rd party providers:
Campaign Manager 360, Adform, Sizmek, Adjust
Supported Ad Verification:
Adnami supports impression and viewability tracking from 3rd party providers, such as IAS, MOAT, DoubleVerify & Userneeds.
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