Examples
Recommended default creative dimensions
Width: 1080px
Height: 1920px
Format description and guidance
Sidebar is a high impact responsive format that appears on the right side of the publisher page (beside page content). It must be built so that all the imagery and content scales to fit the browser window. For more information about building responsive creative, check out our Guide to Responsive HTML and building responsive creative guide.
All creative assets (images, videos, scripts etc) used by your banner must be included within the creative Zip-file. Linking to assets hosted on external severs is not permitted, and may result in your ad being blocked by some vendors. The only exception to this rule is for webfonts hosted by fonts libraries for licensing purposes, such as Adobe Typekit, Google Fonts, MyFonts etc.
Creative Lab Webinars
Join our resident Head of Creative, John Feltham, as he walks through the process of building creatives using HTML5.
Getting hands on with responsive HTML5
Max total file weight
Max 3.5MB (recommended <1MB for fast loading and optimal performance)
For best performance, all assets should be compressed and optimized to the lowest possible file weight.
Animation
Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).
Asset type
Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags).
HTML must be minified and optimized for polite load.
Click tags and tracking
For Adnami hosted creatives, see our clicktags and tracking guide.
To enable video tracking metrics, see our API for measuring VTR guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.
Audio
Any audio must be user-initiated.