A streaming video anchor banner, pinned to the edge of the screen. It is used for the pre and post anchors in Mobile Midscroll Anchor and for the anchor in Mobile Skin. Video is streamed, so it starts quickly and adapts to the reader's connection.
Examples
Recommended default creative dimensions
Width: 1400px
Height: 320px
Ad Viewport
Width: 100% of the screen width
Height: Mobile Midscroll Anchor 15% of the screen height by default; Mobile Skin set by the Anchor Banner Height setting (100px by default).
Safe Zones
The video is centred and scaled to cover the anchor, so the sides are cropped on narrower or taller screens. Keep all essential content (logo, message, CTA) within the central 60% of the width. The top right corner is covered by the close button, so keep it clear of essential content throughout the whole video, including any logo or end card.
Asset types
Video (mp4, H.264). Supply the highest quality master available; Adnami encodes it for streaming. Recommended length 6 to 15 seconds.
Format description and guidance
The video plays muted and loops while the anchor is on screen. Make the message readable without sound, and make sure the first frame already works as a still in case playback is delayed. Branding should appear early and stay on screen, because readers often see only a few seconds of the anchor.
In Mobile Midscroll Anchor, choose the Video Streaming Anchor template. In Mobile Skin, choose the Video Streaming template, which also supports optional responsive overlays and an endframe. Set its Scaling Mode to Cover so the video fills the anchor without letterboxing.
Max total file weight
The Max Video Stream Weight setting (1.0 MB by default) caps the encode selected for each viewer. Streamed video is encoded and delivered by Adnami, so there is no need to compress it yourself.
Animation
Maximum of 5 loops. Maximum animation time 30 seconds (may vary by publisher).
Audio
Video always starts muted. Any audio must be user-initiated.
Template Details
Video Streaming Anchor
General
| Parameter | Purpose | Default |
|---|---|---|
| Video | Recommended size 1400px x 320px. Centred; content outside the central 60% safe zone may be cropped. | |
| Max Video Stream Weight | Sets the maximum allowed stream weight used when selecting encodes. | 1.0mb | choices: 3.5mb, 2.5mb, 1.5mb, 1.0mb |
| Click URL | Global click destination for the anchor video banner. |
Video Streaming
General
| Parameter | Purpose |
|---|---|
| Click URL | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. |
| Video Asset | Provide the video asset video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. |
Video Settings
| Parameter | Purpose | Default |
|---|---|---|
| Max Video Stream Weight | Sets the maximum allowed video stream weight used when selecting available encodes. | 3.5mb | choices: 3.5mb, 3.0mb, 2.5mb, 2.0mb, 1.5mb, 1.0mb |
| Scaling Mode | Sets the scaling behaviour of the video. Letterbox and Pillarbox add space. Cover may crop. Contain avoids cropping. Original Size keeps intrinsic dimensions. | Letterbox | choices: Letterbox, Pillarbox, Cover, Contain, Original Size |
| Video Position | Anchor Point used to position the video within the banner. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right |
| Audio | Enables or disables video audio. | Enabled | choices: Enabled, Disabled |
| Audio Button Position | Sets the position of the audio control button. | top-right | choices: top-left, top-right, bot-left, bot-right |
Background Settings
| Parameter | Purpose | Default |
|---|---|---|
| Background Type | Selects how the background behind the video is generated (auto extraction, custom image, colour fill or blurred video). | Auto Background | choices: Auto Background, Custom Image, Custom Colour, Blurred Video |
| Background Image | Image used when Background Type is set to Custom Image. | |
| Background Colour | Background fill used when Background Type is Custom Colour. | #FFFFFF |
Endframe (optional)
| Parameter | Purpose | Default |
|---|---|---|
| Endframe Image | Image displayed for the endframe when enabled. | |
| Endframe Settings | Selects when the endframe appears relative to the video (before, after, both or disabled). | Disabled | choices: After Video, Before Video, Before and After video, Disabled |
| Endframe Display Order | Sets layering order: show endframe above overlays or overlays above endframe. | Endframe on top of overlays | choices: Endframe on top of overlays, Overlays on top of endframe |
Overlay 1 (optional)
| Parameter | Purpose | Default |
|---|---|---|
| Asset | Image asset for overlay 1. | |
| Width | Width of the overlay. Use responsive units (vw, vh, %) or 'auto'. | auto |
| Height | Height of the overlay. Use responsive units (vw, vh, %) or 'auto'. | 10vh |
| Position | Position of the overlay relative to the banner. | top-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right |
| Time - In (optional) | Video time (seconds) at which the overlay appears. | |
| Time - Out (optional) | Video time (seconds) at which the overlay hides. |
Overlay 2 (optional)
| Parameter | Purpose | Default |
|---|---|---|
| Asset | Image asset for overlay 2. | |
| Width | Width of the overlay. Use responsive units (vw, vh, %) or 'auto'. | auto |
| Height | Height of the overlay. Use responsive units (vw, vh, %) or 'auto'. | 10vh |
| Position | Position of the overlay relative to the banner. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right |
| Time - In (optional) | Video time (seconds) at which the overlay appears. | |
| Time - Out (optional) | Video time (seconds) at which the overlay hides. |
Text Overlay (optional)
| Parameter | Purpose | Default |
|---|---|---|
| Text | Text content displayed as overlay. | |
| Font Size | Font size of the text overlay (supports responsive units). | 1vw |
| Position | Position of the overlay relative to the banner. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right |
| Text Colour | Colour of the text overlay. | #ffffff |
| Font | Font family used for the text overlay. | sans-serif | choices: sans-serif, serif, monospace, impact |
| Time - In (optional) | Video time (seconds) at which the overlay appears. | |
| Time - Out (optional) | Video time (seconds) at which the overlay hides. |
Overlay Config
| Parameter | Purpose | Default |
|---|---|---|
| Vertical Offset | Vertical distance from the top or bottom edges for overlays positioned top or bottom. | 12vh |
| Horizontal Offset | Horizontal distance from the left or right edges for overlays positioned left or right. | 6vh |