Scrolling Seamless Skin

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A template for the Seamless Skin format, that allows for the easy creation of a responsive scrolling skin creative, with three setsstrong> of backgrounds and overlays that transition as you scroll. You can use either images or videos as backgrounds.Overlaysin the side panels are used to ensure branding and messaging always remain fully visible.

Guide to skins

The guide covers:

- The difference between our Seamless Skin & Fluid Skin formats
- The respective templates (i.e. Seamless Image Skin, Seamless Sliding Skin, Fluid Skin Image, Fluid Skin Video, etc.) within our Seamless & Fluid Skin formats
- Tips and best practice for using overlays  

Examples

Adore

Asset Specs

Backgrounds

Three of either:

  • Image: 2560x1440px (JPG, PNG or WEBP)
  • Video: 1920x1080px (MP4) 

Overlays:
  • Main overlays - Max size of 800x1440px (PNG or WEBP with transparent background), one asset for each side of the skin, and one set of overlays for each background, so up to 6 main overlay assets in total.
  • Top/Bottom overlays (optional) - additional static overlay elements that are top/bottom aligned with the overlay container, on both sides of the skin. Max size of 800x500px (PNG or WEBP with transparent background). Static overlays are consistent across all 3 sets of skin assets, so only up to 4 top/bottom overlay assets are required in total.
  • For best results, export overlay PNG assets without any excess empty space - the size and position of the overlay is configurable within the skin settings.

Top Banner

  • Top Overlay:
    Maximum size of 1000x180px* (PNG with transparent background)

*Top banner height varies by country:

DK: 180px, FI: 400px, NO: 300px, SE: 240px, UK: 250px, DACH: 250px

Top banner dimensions can also vary from publisher to publisher. You should always confirm specs with the publishers on your plan before creating skin assets.

Format description and guidance

A template that allows for the easy creation of a “scrolling skin” creative. The format allows three sets of assets (background image/video + side overlays) to be uploaded, with an interactive scroll triggered transition as the user scrolls down the page. 

Avoid placing any text or logos on the sides or edges of the background assets, as they could appear cropped on smaller screen sizes. All "key" static elements or artwork (logos, messaging, CTA etc) should be implemented as part of the overlay assets.

Use the overlays to add your branding and messaging elements on top of the background. The overlays automatically scale and resize your content to fit within the available space, enabling responsive functionality for your skin. You can define the overlay container width & height (as a percentage of the total side-panel area) , as well as define minimum and maximum widths (in pixels) to constrain their scaling. 

The main overlay is the primary overlay asset, which will fill as much space within the overlay container as is available. Optional top and bottom overlays can be added on each side, allowing for static branding elements such as logos and CTAs to be placed separately from the main overlay, allowing for more advanced responsive layouts. The top/bottom overlays will match the full overlay container width, and you can adjust their heights to control how big they will appear 

You can additionally configure how the overlays are positioned within the skin side-panels. By default they are centered, however you can modify the horizontal and vertical alignment of the overlays using the preset positioning options, and add an offset to fine-tune the position (you can use any valid css unit eg 250px, 50%, 20vh etc, measured from the selected position edge).

For best results, export the overlay PNG assets without any excess empty space - this allows the template to handle the overlay scaling and placement more effectively.

Max total file weight

3.5 MB.

For best performance, all assets should be compressed and optimised to the lowest possible file weight. We recommend using tinypng.com to compress PNG overlays.

Click tags and tracking

The template supports four individual clickURL & trackers - one for each of the skin backgrounds, and another for the top banner.

Audio

No