Recommended default creative dimensions
Width: 800px (100% width)
Height: 1440px (100% height)
Width: 1000px (100% width)
Height: 250px* (Fixed)
*Varies by country - DK: 180px, FI: 400px, NO: 300px, SE: 240px, UK: 250px. Topbanner size may vary from publisher to publisher. Always confirm specs with the publishers on your plan before creating skin assets.
Format description and guidance
Fluid skins are a responsive high impact format, composed of three individual HTML5 panels - a left panel, a right panel (the side panels), and a top banner. The side panels fill the space between the sides of the page content and the window edge, and scale responsively with the height and width of the browser. The topbanner fills the gap between the side panels, above the page content. The content within each panel should scale responsively based on the width and height of the individual panels. For more information about building responsive creative, see our building responsive creative guide.
Max total file weight
For best performance, all assets should be compressed and optimized to the lowest possible file weight.
Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).
Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags).
HTML must be minified and optimized for polite load.
Click tags and tracking
Supported 3rd party providers
Campaign Manager 360, Adform, Sizmek, Adjust
Supported Ad Verification
Adnami supports impression and viewability tracking from 3rd party providers, such as IAS, MOAT, DoubleVerify & Userneeds.