This is a banner template that allows for the easy creation of a Social style creative. The template resembles the style of a facebook feed ad, and is designed to allow existing social assets to be easily reused. The format is fluid, allowing it to adapt to fit into almost any standard display placement - simply set the width and height to the desired placement size in the creative parameters.
Examples
Format Specs
Profile Image
JPG or PNG
Dimensions: At least 200x200 px
Carousel Assets
Number of slides: 1 to 5
Image: JPG, PNG or WEBP
Video: MP4
Ratio: 1.91:1 to 1:1
Dimensions: At least 1080x1080 px
Text Recommendations
Hashtags: 20 characters
Headline: 27 characters
Story text: 80 characters
CTA: 12 characters
Landing page URL: Required
Format description and guidance
The profile name and image should match your brands social media account. You can add a blue "verified" checkmark if desired, as well as add some optional hashtags to appear alongside the profile.
The story text is static, and appears below or beside the carousel.
For the carousel, upload 1-5 images or videos, to create the slides. If only 1 asset is used, the carousel controls will be automatically hidden, and the creative will appear static. By default, Slide Duration uses an automatic mode that attempts to match the active video length, helping video slides play to completion before the carousel advances. If preferred, this can be overridden to a fixed 3 or 5 second delay.
Additional configurable options allow for further customization of the format:
- Enable or Disable the carousel controls
- Change the scaling mode of the carousel assets, to either fill the available space (cover), or keep their original aspect ratio (contain).
- Change the asset background colour (when scaling mode is contain)
- Change the slide background colour
- Change the slide duration, with Auto as the default behaviour for video slides.
- Change the colour of the cta button text + background. The button flashes between two states, so there are two sets of colours for each state.
Max total file weight:
Combined file weight of all assets must not exceed 3.5 MB
Audio
No
Template Details
Social Fluid - Facebook Standard with Streaming Video
General
| Parameter | Purpose | Default |
|---|---|---|
| 0.1 Default Click URL | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | |
| 0.2 CTA Text | Copy displayed in the creative for this field. Keep it concise for readability on smaller screens. | Find out more |
Profile
| Parameter | Purpose | Default |
|---|---|---|
| Profile Name | Sets the profile name value used in the creative. Supports plain text or CSS units where required. | |
| Profile Image | Upload the profile image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. | |
| Verified Checkmark | Select the verified checkmark option from the list to control how the template behaves. | Enabled | choices: Disabled, Enabled |
| Hashtags | Sets the hashtags value used in the creative. Supports plain text or CSS units where required. | |
| Headline Text | Copy displayed in the creative for this field. Keep it concise for readability on smaller screens. | |
| Story Text | Copy displayed in the creative for this field. Keep it concise for readability on smaller screens. |
Asset 1
| Parameter | Purpose |
|---|---|
| Image | Upload the image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. |
| Video | Provide the video video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. |
Asset 2
| Parameter | Purpose |
|---|---|
| Image | Upload the image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. |
| Video | Provide the video video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. |
Asset 3
| Parameter | Purpose |
|---|---|
| Image | Upload the image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. |
| Video | Provide the video video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. |
Asset 4
| Parameter | Purpose |
|---|---|
| Image | Upload the image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. |
| Video | Provide the video video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. |
Asset 5
| Parameter | Purpose |
|---|---|
| Image | Upload the image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. |
| Video | Provide the video video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. |
Colour Settings
| Parameter | Purpose | Default |
|---|---|---|
| Asset Background Colour | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #cccccc |
| Slide Background Colour | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #f0f2f5 |
| CTA Button Colour 1 | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #2a2a2a |
| CTA Text Colour 1 | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #ffffff |
| CTA Button Colour 2 | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #4e597f |
| CTA Text Colour 2 | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #ffffff |
| Keyline Colour | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #00000066 |
Creative Settings
| Parameter | Purpose | Default |
|---|---|---|
| Carousel Controls | Select the carousel controls option from the list to control how the template behaves. | Enabled | choices: Disabled, Enabled |
| Asset Scaling Mode | Select the asset scaling mode option from the list to control how the template behaves. | contain | choices: contain, cover |
| Slide Duration | Controls how long each carousel slide stays on screen. Auto uses the active video's duration when available. | Auto | choices: Auto, 3 seconds, 5 seconds |