This is a banner template that allows for the easy creation of a Social style creative. The template resembles the style of a facebook feed ad, and is designed to allow existing social assets to be easily reused. The format is fluid, allowing it to adapt to fit into almost any standard display placement - simply set the width and height to the desired placement size in the creative parameters.
Examples
Format Specs
Profile Image
JPG or PNG
Dimensions: At least 200x200 px
Carousel Assets
Number of slides: 1 to 5
Image: JPG, PNG or WEBP
Video: MP4
Ratio: 1.91:1 to 1:1
Dimensions: At least 1080x1080 px
Text Recommendations
Hashtags: 20 characters
Headline: 27 characters
Story text: 80 characters
CTA: 12 characters
Landing page URL: Required
Format description and guidance
The profile name and image should match your brands social media account. You can add a blue “verified” checkmark if desired, as well as add some optional hashtags to appear alongside the profile.
The story text is static, and appears below or beside the carousel.
For the carousel, upload 1-5 images or videos, to create the slides. If only 1 asset is used, the carousel controls will be automatically hidden, and the creative will appear static.
Additional configurable options allow for further customization of the format:
- Enable or Disable the carousel controls
- Change the scaling mode of the carousel assets, to either fill the available space (cover), or keep their original aspect ratio (contain).
- Change the asset background colour (when scaling mode is contain)
- Change the slide background colour
- Change the colour of the cta button text + background. The button flashes between two states, so there are two sets of colours for each state.
Max total file weight:
Combined file weight of all assets must not exceed 3.5 MB
Audio
No