Fullpage Overlay (Mobile)



Recommended default creative dimensions

1080x1920px (9:16)

Format description and guidance

This high impact format is a full-screen overlay, which covers the entire publisher page. A bar with a close button at the top of the screen allows users to hide the format, removing it from the page. The height and width of the creative can be configured, either covering the entire screen, or allowing a small portion of the page to be visible behind the banner.

The format supports either image, video or HTML5 banner types.

For image and video creative, we recommend allowing a 15% safe zone at the top and bottom of the asset, free of any essential elements (logos, messaging, cta etc).

HTML creative should be built as responsive HTML5, that can adapt and resize to fit different screen sizes. For more information about building responsive creative, see our building responsive creative guide.

Max total file weight

3.5 MB.

For best performance, all assets should be compressed and optimized to the lowest possible file weight.


Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).

Asset type

  • Image: JPG
  • Video: MP4
  • HTML: Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags). HTML must be minified and optimized for polite load.

Click tags and tracking

For image or video banners, a click URL is added as part of the template setup. For HTML5 banners, see our clicktags and tracking guide.

For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.