Examples
Adore Recommended default creative dimensions
1080x1920px (9:16)
Format description and guidance
This high impact format is a full-screen overlay, which covers the entire publisher page. A bar with a close button at the top of the screen allows users to hide the format, removing it from the page. The height and width of the creative can be configured, either covering the entire screen, or allowing a small portion of the page to be visible behind the banner.
The format supports either image, video or HTML5 banner types.
For image and video creative, we recommend allowing a 15% safe zone at the top and bottom of the asset, free of any essential elements (logos, messaging, cta etc).
HTML creative should be built as responsive HTML5, that can adapt and resize to fit different screen sizes. For more information about building responsive creative, see our building responsive creative guide.
Creative Lab Webinars
Join our resident Head of Creative, John Feltham, as he walks through the process of building creatives using HTML5.
Getting hands on with responsive HTML5
Max total file weight
Video: Files up to 50 MB are accepted, with a recommended maximum length of 20 seconds.
Image: Maximum 200kb.
Animation
Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).
Asset type
- Image: JPG
- Video: MP4
- HTML: Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags). HTML must be minified and optimized for polite load.
Click tags and tracking
For image or video banners, a click URL is added as part of the template setup. For HTML5 banners, see our clicktags and tracking guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.
Audio
User-initiated.
Template Details
Automatically synced on 2026-02-11T14:27:19.496Z. This section documents the canvases, banner templates, and trafficking controls directly from the source configs.
Canvases: Mobile Fullpage Overlay
Banner templates: Image, Video Streaming, Image with Overlays
Use the tables below to configure the linked banner templates. Each parameter definition is pulled straight from the template config, ensuring the spec always documents the latest functionality.
Image
A responsive template for images with optional overlays. · Version 2.0.0
General
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Click Url | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | | |
| Image | Upload the image asset (JPG, PNG, or WEBP). Follow safe-zone guidance and stay within the platform file-size limits. | | Required |
Image Settings
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Scaling Mode | Sets the scaling behaviour of the image, determining whether it will appear cropped or not. | cover | choices: cover, contain, fit to width, fit to height, original size | |
| Image Anchor Point | Controls how the image anchor point aligns inside the frame. Pick the focal point that keeps the subject in view. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Background Colour | Dependant on the scaling mode, this colour will be visible in the behind the if there is any empty space. | #00000000 | |
Overlay 1
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Asset | Upload the overlay asset (JPG, PNG, or WEBP). Overlays render with object-fit: contain, so they will not crop and do not require extra safe-zone padding. | | |
| Width | Width of the overlay, use a responsive unit such as 'vw', 'vh', or '%' to ensure it scales with the banner. To derrive the width from the height, use 'auto'. | auto | |
| Height | Height of the overlay, use a responsive unit such as 'vw', 'vh', or '%' to ensure it scales with the banner. To derrive the height from the width, use 'auto'. | 10% | |
| Position | Position of the overlay, relative to the banner. For left & right positions, the horizontal offset can be modify to set the distance from the respective edge. Likewise for top & bottom positions, the vertical offset will be used. | top-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
Overlay 2
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Asset | Upload the overlay asset (JPG, PNG, or WEBP). Overlays render with object-fit: contain, so they will not crop and do not require extra safe-zone padding. | | |
| Width | Width of the overlay, use a responsive unit such as 'vw', 'vh', or '%' to ensure it scales with the banner. To derrive the width from the height, use 'auto'. | auto | |
| Height | Height of the overlay, use a responsive unit such as 'vw', 'vh', or '%' to ensure it scales with the banner. To derrive the height from the width, use 'auto'. | 10vh | |
| Position | Position of the overlay, relative to the banner. For left & right positions, the horizontal offset can be modify to set the distance from the respective edge. Likewise for top & bottom positions, the vertical offset will be used. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
Text Overlay
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Text | Copy displayed in the creative for this field. Keep it concise for readability on smaller screens. | | |
| Font Size | Define the font size using responsive CSS units (px, %, vw, vh) so it scales across screens. | 1vw | |
| Position | Position of the overlay, relative to the banner. For left & right positions, the horizontal offset can be modify to set the distance from the respective edge. Likewise for top & bottom positions, the vertical offset will be used. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Text Colour | Hex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends. | #ffffff | |
| Font | Select the font option from the list to control how the template behaves. | sans-serif | choices: sans-serif, serif, monospace, impact | |
Overlay Config
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Vertical Offset | For top & bottom positioned overlays, the vertical offset will be used how far away from the top/bottom edges of the banner the asset will appear. | 12vh | |
| Horizontal Offset | For left & right positioned overlays, the horizontal offset will be used how far away from the left/right edges of the banner the asset will appear. | 5vh | |
Video Streaming
Responsive video banner, with optional overlays. · Version 2.0.1
General
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Click URL | Destination URL triggered when the user interacts with this element. Include https:// and any tracking parameters. | | |
| Video Asset | Provide the video asset video in MP4 or WEBM format, encoded for autoplay and kept under the maximum weight. | | |
Video Settings
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Max Video Stream Weight | Sets the maximum allowed video stream weight used when selecting available encodes. | 3.5mb | choices: 3.5mb, 3.0mb, 2.5mb, 2.0mb, 1.5mb, 1.0mb | |
| Scaling Mode | Sets the scaling behaviour of the video. Letterbox and Pillarbox add space. Cover may crop. Contain avoids cropping. Original Size keeps intrinsic dimensions. | Letterbox | choices: Letterbox, Pillarbox, Cover, Contain, Original Size | |
| Video Position | Anchor Point used to position the video within the banner. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Audio | Enables or disables video audio. | Enabled | choices: Enabled, Disabled | |
| Audio Button Position | Sets the position of the audio control button. | top-right | choices: top-left, top-right, bot-left, bot-right | |
Background Settings
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Background Type | Selects how the background behind the video is generated (auto extraction, custom image, colour fill or blurred video). | Auto Background | choices: Auto Background, Custom Image, Custom Colour, Blurred Video | |
| Background Image | Image used when Background Type is set to Custom Image. | | |
| Background Colour | Colour used when Background Type is set to Custom Colour or to fill letterboxed areas. | #FFFFFF | |
Endframe (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Endframe Image | Image displayed for the endframe when enabled. | | |
| Endframe Settings | Selects when the endframe appears relative to the video (before, after, both or disabled). | Disabled | choices: After Video, Before Video, Before and After video, Disabled | |
| Endframe Display Order | Sets layering order: show endframe above overlays or overlays above endframe. | Endframe on top of overlays | choices: Endframe on top of overlays, Overlays on top of endframe | |
Overlay 1 (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Asset | Image asset for overlay 1. | | |
| Width | Width of the overlay. Use responsive units (vw, vh, %) or 'auto'. | auto | |
| Height | Height of the overlay. Use responsive units (vw, vh, %) or 'auto'. | 10vh | |
| Position | Position of the overlay relative to the banner. | top-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Time - In (optional) | Video time (seconds) at which the overlay appears. | | |
| Time - Out (optional) | Video time (seconds) at which the overlay hides. | | |
Overlay 2 (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Asset | Image asset for overlay 2. | | |
| Width | Width of the overlay. Use responsive units (vw, vh, %) or 'auto'. | auto | |
| Height | Height of the overlay. Use responsive units (vw, vh, %) or 'auto'. | 10vh | |
| Position | Position of the overlay relative to the banner. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Time - In (optional) | Video time (seconds) at which the overlay appears. | | |
| Time - Out (optional) | Video time (seconds) at which the overlay hides. | | |
Text Overlay (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Text | Text content displayed as overlay. | | |
| Font Size | Font size of the text overlay (supports responsive units). | 1vw | |
| Position | Position of the overlay relative to the banner. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Text Colour | Colour of the text overlay. | #ffffff | |
| Font | Font family used for the text overlay. | sans-serif | choices: sans-serif, serif, monospace, impact | |
| Time - In (optional) | Video time (seconds) at which the overlay appears. | | |
| Time - Out (optional) | Video time (seconds) at which the overlay hides. | | |
Overlay Config
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Vertical Offset | Vertical distance from the top or bottom edges for overlays positioned top or bottom. | 12vh | |
| Horizontal Offset | Horizontal distance from the left or right edges for overlays positioned left or right. | 6vh | |
Image with Overlays
Responsive image with configurable overlays · Version 2.0.0
General
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Click URL | Global click destination for the banner. | | |
Background
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Image | Primary background image asset. | | |
| Scaling Mode | Sets how the image scales. Cover fills and may crop. Contain avoids cropping. Fit to width matches viewport width. Original size keeps intrinsic dimensions. | cover | choices: cover, contain, fit to width, original size | |
| Anchor Point | Anchor Point used to position the image within the banner. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
Overlay 1 (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Asset | Image asset for overlay 1. | | |
| Height | Height of the overlay. Use responsive units (vw, vh, %) or 'auto'. | 10% | |
| Width | Width of the overlay. Use responsive units (vw, vh, %) or 'auto'. | auto | |
| Position | Position of overlay 1 within the banner. | top-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
Overlay 2 (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Asset | Image asset for overlay 2. | | |
| Height | Height of the overlay. Use responsive units (vw, vh, %) or 'auto'. | 10vh | |
| Width | Width of the overlay. Use responsive units (vw, vh, %) or 'auto'. | auto | |
| Position | Position of overlay 2 within the banner. | mid-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
Overlay Config
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Vertical Offset | Vertical distance from top or bottom edges for overlays positioned top or bottom. | 5vh | |
| Horizontal Offset | Horizontal distance from left or right edges for overlays positioned left or right. | 5vh | |
Text Overlay (optional)
| Parameter | Purpose | Default / Choices | Notes |
|---|
| Text | Text content displayed as overlay. | | |
| Font Size | Font size of the text overlay. | 1vw | |
| Position | Position of the text overlay within the banner. | bot-center | choices: top-left, top-center, top-right, mid-left, mid-center, mid-right, bot-left, bot-center, bot-right | |
| Text Colour | Colour of the text overlay. | #ffffff | |
| Font | Font family used for the text overlay. | sans-serif | choices: sans-serif, serif, monospace, impact | |
