A template for the Pushdown Skin format, that allows for the easy creation of a responsive pushdown skin creative. Pushdown skins typically consist of a fullscreen video that initially appears behind the page content. Interactive controls in the top banner allow the skin to be expanded, pushing down the page content to reveal the fullscreen video.
Overlays in the side panels can be used to ensure your branding is always clear and visible.
Examples
Recommended default creative dimensions
Skin Background
- Video: 1920x1080px (MP4)
Side Overlays (optional):
- Max size of 800x1440px (PNG or WEBP with transparent background)
Format description and guidance
Select the “Pushdown Skin Video Controls Top Banner” template to enable the expanding push-down behaviour.
The background asset (image or video) spans the entire screen background. You can change the scaling mode to control the scaling behaviour.
- contain - The asset keeps its aspect ratio, but is resized to fit within the given dimension.
- cover - The image keeps its aspect ratio and fills the given dimension. The image will be clipped to fit.
- none - The image is not resized and appears at its original size.
When using the “cover” scaling mode, avoid placing any "key" elements (logos, messaging, CTA etc) near the edges of the background asset, as they may be cropped on smaller screens.
We recommend using the overlays to add static branding and messaging elements on top of the background. The overlays automatically scale and resize, so using them will enable responsive functionality for your skin. You can define what width & height (as a percentage of the total side-panel area) the overlays should occupy, as well as define minimum and maximum widths (in pixels) to constrain their scaling.
You can choose how the overlays are positioned within the skin side-panels. By default they are centered, however you can modify the horizontal and vertical alignment of the overlays using the preset positioning options, and add an offset to fine-tune the position (you can use any valid css unit eg 250px, 50%, 20vh etc, measured from the aligned edge).
For best results, export the overlay PNG assets without any excess empty space - this allows the template to handle the overlay scaling and placement more effectively.
Max total file weight
3.5 MB
For best performance, all assets should be compressed and optimized to the lowest possible file weight. We recommend using tinypng.com to compress PNGs.
Click tags and tracking
The template supports two separate clickURL & trackers - one for the main skin body, and another for the top banner.
Audio
Muted by default, user initiated.