Case Study

Huutokaupat.com saw increased performance across the board when pairing Adnami’s high impact formats with its Dynamic Feed feature 
Year
2023
Country
Finland
Industry (campaign)
Automotive + Construction Machinery
Industry (overall)
E-Commerce + Auction Site
Formats
Topscroll Desktop & Midscroll Mobile 

Objective

Adnami set out to review the results of an automotive campaign in Finland to measure the effectiveness of pairing its Dynamic Feed feature with their high impact formats. Huutokaupat.com’s campaign had a full funnel focus with an emphasis on branding and driving high engagement. In this campaign Huutokaupat.com leveraged Adnami’s high impact Topscroll desktop and Midscroll mobile formats which were further enhanced by the Dynamic Feed feature.   

Methodology
& Strategy

Adnami compared the results for the campaign using the Dynamic Feed feature versus benchmark data for each high impact format without the use of the Dynamic Feed feature. The benchmark data was based on all campaigns in Finland.   

This analysis was done across two different high impact formats using the Dynamic Feed feature (Topscroll and Midscroll) running on two different devices (desktop and mobile respectively). The Dynamic Feed feature was used to enhance each high impact format, enabling Huutokaupat.com to show multiple cars (products) within the same banner. It also allows them to easily control and change which cars (products) were being shown by updating a Google Sheet.  

Performance & Results

The use of Adnami’s high impact creatives coupled with the Dynamic Feed feature paid off for Huutokaupat.com as the campaign outperformed key benchmarks on attention, engagement, CTR, and time in view. It also resulted in a higher top of funnel effect and strong mid funnel performance which were respectively proven by the high attention measurement and by engagements and clicks. 

These results demonstrate how high impact formats can be used effectively to both generate attention and activation simultaneously.  

70%

Better attention performance vs benchmark

15.3%

Engagement rate vs 1.3% benchmark

43%

Better CTR performance vs benchmark

32%

Better time-in-view performance vs benchmark

Starting the co-operation with Adnami has started a complete new approach to programmatic advertising for us. At SDM, we do a lot of feed based advertising to Huutokaupat.com and expanding this to High Impact media opened completely new opportunities for both, branding and tactical campaigns. This has had a notable impact on organic traffic, remarketing efficiency on other channels and of course we have gained a lot of direct traffic from Adnami campaigns. Working with Adnami has been a pleasure from the beginning. We get all the technical support we need, good suggestions for campaigns and media, and quick access to new forms of advertising. In addition, monthly reporting helps us develop advertising together with the customer.
pasi

Pasi Viinamäki

SEM Lead Suomen Digimarkkinointi Oy

Get in touch

Our formats have helped 1000+ brands to improve their attention and ad recall results. Fill out the form below to learn more about how we could support your business needs.