Case Study

Gjensidige achieves outstanding results with Adnami Bumper

Gjensidige_adnami_case study

Year

2025

 

Customer type

Advertiser

 

Industry

Insurance

 

Formats

Mobile Midscroll Video, Mobile Inline Video

 

Overview

Gjensidige, a leading Nordic insurance provider, partnered with Adnami to launch a video advertising campaign using the brand-new Adnami Bumper. The campaign, which ran across Denmark in early 2025, leveraged two innovative mobile video formats - Mobile Midscroll Video and Mobile Inline Video - to drive exceptional engagement and attention outcomes.

2,765,662

Impressions

71%

More attention (compared to benchmark)

9 seconds

Average Time-in-View

The goal

Gjensidige sought to reinforce its reputation as a reliable and trustworthy insurance partner for consumers across Denmark. To achieve this, the campaign focused on maximising attention while maintaining cost efficiency. Emphasising the concept of mutual trust, Gjensidige developed two creative assets.

The first video ad showcases Gjensidige’s impressive 4.5-star Trustpilot rating.

Preview the full ad here

 

Gjensidige ad_Adnami_trust

The second ad humorously depicts situations where people exaggerate accidental car damage to create a more favourable story for their insurance claim. It highlights that with Gjensidige, such actions are unnecessary - Gjensidige trusts its customers, and they can trust Gjensidige in return.


Preview the full ad here

 

Gjensidige car ad-1

The solution

The Adnami Bumper offering was the perfect choice for a cost-effective, yet powerful video advertising solution as it guaranteed Gjensidige to only pay for video ads that are viewed for a minimum of 5 seconds.


Adnami Bumper:

Adnami Bumper brings high-quality video advertising to the open internet. Adnami Bumper is an offering that includes streamed video ads while only paying for quality impressions.

  1. Attention-grabbing video formats:
    Adnami’s video ads are designed to capture attention and increase ROI. Responsive designs and immersive features deliver top-notch results.
  2. Cost-effective & guaranteed views:
    Video views with a shorter than 5-second view time are free. Views over 5 seconds only cost the 5-second price.
  3. Premium publisher network:
    Ads run exclusively on trusted, high-quality media sites. The campaign was deployed across Denmark’s top publishers, including Ekstra Bladet, JFM, Berlingske Media, Step, Concept X, TV2 and Egmont, ensuring premium placement in brand-safe environments.
  4. Superior streaming technology:
    Adaptive video quality ensured faster load times, maximising consumer attention and reducing data consumption.

High impact formats:

  • Mobile Midscroll Video: Designed for generating maximum attention within content.
  • Mobile Inline Video: The first-time execution of this new video format outperformed expectations and benchmarks.
We're thrilled with the outcomes of the Adnami Bumper solution, which delivered incredible results on attention and other KPIs. The high-quality placements and 5-second view guarantee gave us peace of mind, knowing we would achieve our desired outcomes. This campaign reinforced why investing in premium inventory and premium formats matters for Gjensidige.
Gjensidige (2)

Benjamin Ehlers Christensen

Digital Analyst Gjensidige

The results

Gjensidige’s campaign exceeded expectations, delivering exceptional attention outcomes and cost efficiency. The performance highlights include:

  • Impressions: 2,765,662
  • eAPM (Effective Attention per Mille): 4,270 (71% better than format benchmark)
  • Viewability: 80.58%
  • Average Time-in-View: 9 seconds
  • 5-Second Views: 40% of total impressions (meaning 60% were essentially free)
The Mobile Inline Video format outperformed benchmarks even more. This is likely because it takes up a larger part of users' screens.

Conclusion

Gjensidige’s campaign with Adnami Bumper proved the power of premium video advertising. By focusing on quality impressions, high impact video formats and transparent measurement, Gjensidige achieved extraordinary results at an unmatched level.

We like that Adnami Bumper offers an outcome-based solution: we knew we would get a guaranteed amount of 5-second views and that we would even get quite a lot of “free” impressions. The campaign delivered real outcomes - both in terms of attention and cost efficiency. We’re looking forward to using Adnami Bumper again.
Gjensidige (2)

Benjamin Ehlers Christensen

Digital Analyst Gjensidige

Let's talk Adnami Bumper

For brands looking to elevate their video advertising, Adnami Bumper offers the perfect blend of premium formats, technology, placement and price. Let’s talk and explore how we can create your own success story.