Trustmedia and Adnami Join Forces for Innovative Advertising Solutions
Copenhagen, Denmark, September 23 2024: Trustmedia, the advertising agency behind De Tijd | L’Echo, entered into a strategic partnership with the leading Danish AdTech company Adnami in July. This collaboration allows Trustmedia to offer unique and interactive Rich Media formats
across its network, aiming to exceed advertisers' expectations.
Rich Media formats are renowned for their high impact and popularity, thanks to
their strong visibility. Trustmedia demonstrated this during the Olympic Games with
the "Topscroll Expand" format, used in a campaign for Belfius. This innovative
format responds to user behaviour: when the user hovers over the banner, it
expands, and when the user scrolls further, the banner returns to its original size,
ensuring an uninterrupted user experience. This "sticky" format delivered
impressive results, with a viewability rate of almost 94% and a CTR of 0.66%*.
"At Trustmedia, we strive to give campaigns the visibility and impact they deserve,
within a reliable and high-quality environment," says Sven Lybaert, Head of Digital
at Trustmedia. "Thanks to our partnership with Adnami and the integration of their
high-impact advertising formats on our platforms, we can now elevate campaigns
to a higher level and target the right audience: affluent managers, decision-makers,
investors, and entrepreneurs."
Carl Söderblom, COO of Adnami, adds: "We at Adnami are excited to partner with Trustmedia and join forces with a prominent player delivering quality journalism across the Belgian market. We're eager to combine our cutting-edge technology for attention-grabbing ads with Trustmedia’s deep market knowledge and strong focus on delivering trusted content that engages audiences across multiple platforms. Together, we will create impactful campaigns that drive meaningful results for
brands."
Belfius is also pleased with the collaboration: "We wanted a creative digital
presence during the Olympic Games. This new format allows us to combine video
and messaging in an impactful way, without being intrusive. We are just as satisfied
with the format as we are with the results," says Nathalie Lemmer, Head of Media
at Belfius.
For more information, contact Carl Söderblom, CEO at Adnami, at carl@adnami.io or Hannelore Barbé, Marketing & Communication Manager at Trustmedia, at hannelore.barbe@trustmedia.be
About Adnami:
Adnami is a leading provider of attention-driven marketing solutions, dedicated to helping advertising agencies and publishers achieve high impact, scalable campaigns that drive real results. Through groundbreaking technology and a commitment to standardisation and transparency, Adnami continues to take charge of transforming the digital advertising landscape.
About Trustmedia:
Trustmedia is the multidisciplinary marketing partner within Mediafin that helps companies and organisations reach their B2C and B2B target audiences effectively. Trustmedia proposes as well advertising as state-of-the-art marketing expertise.
*Results may vary depending on the specific campaign objectives.
