Adnami is thrilled to announce a new strategic partnership with Schibsted Media, the leading Swedish publisher, enabling advertisers to access and activate high impact campaigns across premium inventory in the Swedish market. The partnership allows advertisers to use Adnami’s platform and easily activate high impact creatives across Schibsted Media’s extensive inventory, offering greater opportunities to deliver attention-grabbing campaigns at scale.
This partnership is especially impactful right now as there is a need for supporting high-quality, independent journalism on the open internet. Schibsted Media, known for its portfolio of market-leading news sites such as Aftonbladet.se, SvD.se and Omni.se reaches millions of users across Sweden daily. The partnership addresses the increasing demand from advertisers for programmatic high impact display advertising inventory. This combines premium formats with premium reach to connect with relevant audiences successfully.
Adnami’s access to a large network of Swedish advertisers and agencies and its strong presence across Europe and the world provide immense revenue opportunities to publishers like Schibsted Media. Adding in Sweden’s largest publisher group only creates an even stronger partner portfolio. The uniform way of buying advertising inventory and the compatibility between sites and formats make Adnami’s solution an efficient tool for all parties involved.
Jacob Scheffer, Commercial Director Sweden at Adnami, says: “We’re excited to offer an easy way for our agency and advertiser customers to activate their campaigns across Sweden's most prominent publisher group. Advertisers and agencies want easy access to high impact formats and premium inventory to run programmatic campaigns at scale, and this collaboration helps address that demand. The partnership with Schibsted Media marks a significant milestone for Adnami as we continue our mission to make high impact advertising easy and accessible for anyone.”
Sanna Nellmer, Ad Product Manager at Schibsted Media, adds "We're thrilled to offer Adnami as an alternative for producing our high impact formats across Schibsted Media's domains. At Schibsted Media we aim to make things easier for advertisers by fostering strong collaborations with leading tech vendors. Adnami is one such partner, helping us deliver high-quality creatives for our shared customers".
About Adnami:
Adnami is a leading provider of attention-driven marketing solutions, dedicated to helping advertising agencies and publishers achieve high impact, scalable campaigns that drive real results. Through groundbreaking technology and a commitment to standardisation and transparency, Adnami continues to take charge of transforming the digital advertising landscape.
About Schibsted Media:
Independent journalism – that’s Schibsted Media’s business. Schibsted Media Group includes some of the strongest media brands in the Nordics, including VG, Aftenposten, E24, Bergens Tidende, Stavanger Aftenblad, Aftonbladet, Svenska Dagbladet, Omni and Podme. Every day, nearly seven million people turn to Schibsted Media’s editorial media to stay informed, engaged and entertained through text, audio, images and video. The trust of its users is crucial to Schibsted Media. To maintain this trust, it prioritises truth, verifiability and transparency.
Find out how to get started with running your ads on Schibsted Media’s sites here.
