We're pleased to announce the appointment of Amanda Cohrs as Commercial Director for the DACH (Germany, Austria, Switzerland) region and Ville-Joonas Appel as Commercial Director for Finland. These strategic hires align with Adnami's significant growth and commitment to delivering innovative advertising solutions across Europe.
Ville-Joonas Appel, Commercial Director Finland at Adnami, and Amanda Cohrs, Commercial Director DACH at Adnami.
Amanda Cohrs fuels Adnami’s DACH expansion
Amanda Cohrs brings close to a decade of experience in digital marketing, sales and programmatic advertising within the DACH markets. Her expertise in building strong advertiser and agency partner relationships and driving revenue growth will be instrumental as Adnami continues to expand its footprint in German-speaking countries.
“I’m excited to lead Adnami’s growth in the DACH region as we continue to strengthen our presence and partnerships. Since our expansion in 2022, we’ve seen increasing demand for high impact formats that drive attention and deliver results. With our continued investment in the market, we’re helping brands, agencies and publishers maximise campaign effectiveness while ensuring quality, transparency, and performance. The shift toward strategic, long-term partnerships is especially exciting and we’re well-positioned to shape the future of high impact advertising in the DACH region.”
Ville-Joonas Appel takes the lead in Finland
Ville-Joonas Appel offers extensive experience in the Finnish media landscape and a deep understanding of the local market dynamics. His proven track record in commercial leadership will support Adnami's mission to enhance its presence and partnerships in Finland.
“I’m incredibly excited to step into the role of Commercial Director at Adnami, where I will continue developing innovative solutions and supporting our partners across Finland. Since joining Adnami in 2023, we have made remarkable strides in the market - establishing strong partnerships, expanding our product offering and driving the adoption of high impact formats and attention measurement. Today, most professionals working in programmatic advertising in Finland are familiar with Adnami, and a significant share is actively using our platform. I’m proud of the progress we’ve made and grateful to our partners who recognise the value Adnami brings to their campaigns. I look forward to further strengthening our presence and driving growth in the region.”
With new leaders on board, Adnami continues to scale
These appointments reflect Adnami's ongoing expansion across Europe, as the AdTech company continues to attract top talent to support its growth. With offices in Copenhagen, London, Hamburg, Paris, Stockholm, Helsinki and Oslo, Adnami is well-positioned to serve a diverse range of customers, including brands such as Wolt, Expedia, KLM, BMW, Disney, Heineken and TCL, as well as leading publishers and marketing agencies worldwide.
Adnami's high impact programmatic advertising solutions are utilised by a growing portfolio of publishers, agencies and advertisers. Our attention-grabbing formats and easy-to-use measurement and optimisation technologies are already in use across several European countries, with collaborations extending to Southeast Asia, South Africa and the Americas.
The appointment of Amanda Cohrs and Ville-Joonas Appel as local directors underscores Adnami's dedication to strengthening its commercial capabilities and delivering exceptional value to clients in the DACH region and Finland.
For more information, reach out to Adnami or Amanda and Ville.
