JWX and Adnami partner, giving publishers and advertisers access to high impact and video advertising

This article was first published on ExchangeWire.

JWX, the technology company connecting premium content, engaged consumers, and the advertisers who reach them, and Adnami, the attention-first ad tech company, today (23rd June, 2026) announced a strategic partnership to bring Adnami’s high-impact advertising formats to JWX’s thousands of global publisher and streaming partnerships.

By making Adnami’s enhanced creative capabilities available to advertisers, publishers can deliver high-performing, high-value media experiences, unlocking attention-grabbing, high impact advertising opportunities that drive better value for brands and agencies and higher monetisation for media companies.

Through the partnership, JWX will now represent Adnami demand in the U.S. market, including worldwide display advertising opportunities. Meanwhile, Adnami will apply its high-impact and engaging creative across JWX's video footprint, pairing JWX’s scale and deep video expertise with Adnami’s attention-grabbing formats and attention data. The result is a compelling environment for advertisers and a stronger monetisation layer for publishers.

“JWX is committed to building better experiences for publishers and advertisers amid the evolution of the advertising and media ecosystem,” said John Nardone, CEO of JWX. “Enhanced creative units are an underleveraged opportunity for publishers to gain consumer attention, and for publishers to gain new revenue streams. Partnering with Adnami lets us bring a proven solution to market.”

JWX empowers publishers to transform, distribute, engage, and monetise their storytelling at scale. The company’s full-stack publisher growth platform spans video infrastructure, content distribution, and monetisation. Meanwhile, Adnami’s technology stack combines high-impact display and video formats, and predictive attention measurement through Sonar. Together, JWX and Adnami form a supply and format layer designed to simultaneously maximise value for publishers and performance for advertisers.

“With JWX’s impressive list of brand, agency, and media partners, this partnership will strengthen Adnami’s geographic reach, especially in the United States,” said Simon Kvist, CEO of Adnami. “I believe the product and market synergies between JWX and Adnami make a strong foundation for a successful partnership. We are confident we have the best high-impact solutions in the industry, so we are excited to bring this opportunity to JWX clients, and vice versa, we are equally excited to bring contextual OLV to our client base in EMEA.”