How to become an Adnami 'Qualified Publisher’ and maximise ad revenue

Are you looking for new ways to boost your ad revenue? As an Adnami publisher, you’ve 
already experienced the benefits of High Impact formats which outperform traditional formats in key performance indicators like attention, engagement, view time and higher ad recall. Now you can maximise your ad revenue even further. By becoming an ‘Adnami Qualified Publisher’ you can easily access increased demand and optimise your High Impact revenue streams. Here’s why it matters and how to get started. 

Step 1: Discovering the benefits

Before diving into the technical details, let’s have a look at why becoming an Adnami 
Qualified Publisher benefits you. 

Key benefits

• Prioritised promotion: 
  Your site will be prioritised in the Adnami marketplace, attracting more advertisers and higher-quality ad buys.
• Simplified process: 
  Standardised ad sizes make it easier for advertisers to target your inventory without needing site-specific tags.
• Enhanced revenue control: 
  Effortlessly manage floor prices and control who buys Adnami High Impact formats.
• Broadened market reach:
  Compared to using custom formats and specs, with Adnami-aligned specs, you will receive local and international demand and activation through Adnami on top of your sales.
  
  

Step 2: Implement the unique ad unit sizes for Adnami

To become qualified, you’ll need to implement a specific set of ad unit sizes. These sizes are designed to streamline the buying process for advertisers and make it easier for them to reach your site.

Standard ad sizes:

• Mobile Midscroll: 300x240
• Mobile Topscroll: 300x220
• Desktop Midscroll: 970x570
• Desktop Topscroll: 1x2
• Skin: 970x170

Adding these ad unit sizes to your existing setup is straightforward and will not interfere with your current ad arrangements. Visit our Help Centre and read the detailed guide on how to add the new ad unit sizes. Follow these step-by-step instructions to integrate the new sizes into your website code and Google Ad Manager.

Step 3: Get prioritised by Adnami

As an Adnami Qualified Publisher, you will get prioritised by the Adnami Sales team. This means we will allocate more budget toward you and prioritise selling your inventory. You will remain in full control over your offers choosing which formats and websites, pricing and deal types work best for you.

Step 4: Promote your certification

Once you’ve implemented the standard ad sizes, you’ll receive the ‘Adnami Qualified Publisher’ badge. This certification signifies to advertisers that your site meets the highest standards, enhancing your appeal and marketability.

Step 5: Reap the rewards

By becoming an Adnami Qualified Publisher, you position yourself to attract more demand, optimise your High Impact revenue and gain a competitive edge.

Experience increased demand:

• More advertisers will target your inventory due to the ease of use and Adnami prioritisation.
• Take charge of your offers: effortlessly manage floor prices and ad formats.
• Reach advertisers everywhere: tap into international demand and broaden your market reach.