Learn more about how to use Adnami in Schibsted Fullscreen scroll, Takeover & Welcome page for desktop and mobile available on selected Schibsted SE sites.
Specs
Adnami can be used to produce, host and stream creatives in Schibsted's high impact format (Takeover, Welcome page, Fullscreen scroll). Schibsted's specifications, weight limitians and safe zones applies.
Adnami has templates adapted for all of Schibsted's formats that are compatible with their safe zones that provide responsive formats.
Fullscreen - desktop & mobile
💻 Desktop Preview: https://preview.adnami.io/pv?guid=69384364-0ce8-4ddc-b142-1d65d03e5d8d
📱 Mobile Preview: https://preview.adnami.io/pv?guid=c2012b90-9826-40f7-ab2f-7d16d9cefa4d
- Specs: https://schibstedforbusiness.se/en/adformats/fullscreen-scroll/
- Asset types: Supports HTML5, video, image
- Safe zones: Creative must comply with Schibsted SE safe zone recommendations for “Fullscreen Scroll”
- Simple to activate
- Driving attention & engagement
Takeover - desktop & mobile
💻 Desktop Preview: https://preview.adnami.io/pv?guid=890ba493-a851-411d-a35f-5635033b5e4a
📱 Mobile Preview: https://preview.adnami.io/pv?guid=91bdfcf4-0bdf-4e05-b2e1-50f64870cbe4
- Specs: https://schibstedforbusiness.se/en/adformats/takeover/
- Asset types: Supports HTML5 (zip), video, image
- Safe zones: Creative must comply with Schibsted SE safe zone recommendations for “Takeover”
- Simple to activate
- Driving attention & engagement
Welcome page - desktop & mobile
💻 Desktop Preview: https://preview.adnami.io/pv?guid=f882599a-7db1-4628-ad35-8134ec6e77fa
📱 Mobile Preview: https://preview.adnami.io/pv?guid=a7759d2e-7462-4743-8a4b-367310730eb7
- Specs: https://schibstedforbusiness.se/en/adformats/welcome-page/
- Asset types: Supports HTML5 (zip), video, image
- Safe zones: Creative must comply with Schibsted SE safe zone recommendations for “Welcome Page”
- Simple to activate
- Driving attention & engagement
What do you need from Schibsted to get started?
You need either one of the below
- A DIRECT BOOKING (IO)
- OR
- A PROGRAMMATIC GUARANTEED OR PMP DEAL FOR YOUR DSP
PLEASE NOTE: Welcome Page can only be booked/activated through IO.
In that case, skip this section and move on to “Preparing creatives and tags - Setting it up in Adnami”
- Send Partner ID/Seat ID to Schibsted Sweden: programmatic@schibsted.se
- Schibsted will set up a private deal for formats in regards.
- Always buy desktop and mobile in separate deals because of different safe zones
- Floor price fullscreen: See specs page
Buying Schibsted from DV360
Schibsted offers their fullscreen inventory in Xandr SSP. When you buy Schibsted inventory from DV360 it's important to take some precautions because of technology differences:
- Schibsted deals should be booked in separate line items with a separate budget
- Do not use any technology specific content or audience targeting like:
- Brand safety, keywords, categories, viewability targeting
- Audience lists, demographics, geography
- Schibsted offer their own first party data you can get included in your deal
- If possible, choose Programmatic Guaranteed to secure impressions
- When the creatives are uploaded in DV360, send over Xandr creative ID to Schibsted and ask for preview in a live environment
Setting it up in Adnami - preparing creatives and tags
Please note: When activating Schibsteds Impact formats through Adnami, separate wrapping and tags are needed since it is different formats/templates than Adnami standard formats (e.g midscrolls & topscrolls), even if they are very similar.
Adnami AdOps can assist you with making sure you get creatives and tags adapted and working for Schibsteds SE formats. Please send a request to support@adnami.io and you will receive ready to go tags to upload in your DSP or to send Schibsted if running IO.
- Next step is to activate the Adnami tag in your DSP/AdServer or send it to adops@schibsted.se
Upload respective tags towards size:
- Takeover Desktop: 1920x1080
- Takeover Mobile: 1920x1080
- Fullscreen scroll desktop: 1920x1080
- Fullscreen scroll mobile: 1920x1080
Schibsted Sweden site list
- Aftonbladet.se
-
SvD.se
-
Omni.se
-
Omniekonomi.se
-
Klart.se
-
TV.nu
-
Godare.se
Questions
- For deal set up, price: programmatic@schibsted.se
- Additional questions to Schibsted: adportfolio@schibsted.com
- Questions regarding specs, tracking and creative set up in Adnami: support@adnami.io
- Questions about preview on Schibsted sites: Schibsteds Adoperation team: adops@schibsted.se