Adnami lands new 7-figure € investment to reach profitability and accelerate international growth

Copenhagen, Denmark, 4 June, 2024: Adnami, a leader in programmatic video and high impact advertising solutions, today announced a new round of investment aimed at accelerating its international growth. The round is comprised by existing investors in combination with the Danish Growth Fund (EIFO). This strategic funding serves as a bridge towards profitability and allows the company to expand its market presence across key European regions and beyond.

Demand for Adnami’s programmatic video and high impact solutions continues to grow as advertisers can document and understand the effectiveness of “high impact” campaigns per € invested relative to other media channels. As a result, many advertisers optimise their digital media investments by redirecting budgets from traditional display ads and social media to more impactful media solutions. Today there are roughly 1,000 advertisers using Adnami each month with ads being delivered on more than 5,000 websites globally. 

Adnami will use the funding to expand and accelerate its investment in key European markets including the UK and DACH. The company will utilize this funding to make their tools and solutions available to more agencies, publishers and advertisers. 

Simon Kvist, CEO at Adnami, comments: “We are excited about this key investment, as it allows us to maintain momentum in our growth markets while innovating on our proprietary suite of attention driving advertising products. Our technology helps our clients deliver better business outcomes from their media investments, because when we understand attention outcomes, we fundamentally change our perception of what defines quality in a digital media context.”

He continues, "We are excited and thankful for the continued belief in our people and vision, which we are seeing from our existing investors, who are all backing this investment round."

Looking to the future he adds, “This investment will allow us to capitalise on the investments we have already made in terms of supply infrastructure, technology and organisation. With this investment we will strengthen our foothold in key European markets and reach profitability without compromising on growth.” 

For more information:

About Adnami:

Adnami specialises in programmatic, high-impact advertising solutions. Its templated and platform-agnostic approach to high impact advertising provides a scalable and automated solution to run attention-grabbing and impactful advertising campaigns. Adnami works with a growing portfolio of publishers, agencies and advertisers; reaching over 300 million uniques every month across 3,000 domains. With offices in Copenhagen, Stockholm, London, Hamburg, Paris, Helsinki and Oslo, Adnami continues to expand its solutions for high impact advertising, working with a diverse range of brand clients such as Heineken, BMW, American Express, Disney, Samsung and Amazon.