In today's digital landscape, we need to redefine how we evaluate advertising. Traditional metrics are limited, and even viewability and time in view are weak proxies for attention impact.
In June 2023, we released our Attention Metric to provide real-time insights on user engagement. Our predicted attention scores go beyond traditional metrics, allowing advertisers and publishers to plan and optimise campaigns based on attention.
This webinar covers:
- The paradigm shift in digital media - why attention & why now?
- Adnami’s Predictive Attention Model and Attention Score
- Taking action with attention - start planning and optimising based on attention
- What’s next?