Deprecated Format Notice

This format has been superceded by the newer format Social Fluid Facebook Standard, please use these specs instead.

Examples

HTH

CTA Safe Zones Test

(TBA)

Device

Mobile

Asset Type

Image or video (mp4). One asset for each swipe (5 maximum)

Asset Specs

  • Width: 320px Heigth: 480px
    • 15-20% safe-zone at the top.
    • Top section will be covered by the bar.
  • Width: 300px Heigth: 600px
    • 15-20% safe-zone at the top.
    • Top section will be covered by the bar.

Note that the dimensions mentioned above refer to the size of the visible content, without including the top and bottom panels. The creatives thus do not need to be pixel-perfect.

Creative Elements

Profil image: 70px x 70px.

Hashtags: Maximum 110 letters

Click URL

Possible to add two click trackers

Recommended weight

Image; <200 KB

Video; <1,5 MB

(Max 3.5 MB)

Typical ad units

320x480

Typical Viewports

Animations

Must loop maximum 5 times and no longer than 30 seconds.

Audio

Is user-initiated