Deprecated Format Notice

This format has been superceded by the newer format Social Fluid Instagram Story, please use these specs instead.

Examples

HTH

CTA Safe Zones Test

(TBA)

Device

Mobile

Asset Type

Image or video (mp4). One asset for each swipe (4 maximum)

Asset Specs

Width: 320px Heigth: 200px

Creative Elements

Profil image: 70px x 70px.

Hashtags: Maximum 110 letters

Click URL

Possible to add two click trackers

Recommended weight

Image; <200 KB

Video; <1,5 MB

(Max 3.5 MB)

Typical ad units

320x200

Typical Viewports

Animations

Must loop maximum 5 times and no longer than 30 seconds.

Audio

Is user-initiated