Dynamic Fluid Product Carousel

The Dynamic Fluid Product Carousel is a responsive high impact template for Topscroll and Midscroll (both desktop & mobile), that allows for the easy creation of a product carousel banner. This format features a feed-powered product carousel.

Examples

Admire Fashion (Desktop Topscroll)
Admire Fashion (Mobile Topscroll)

Assets

Logo
SVG, JPG, PNG or WEBP. Dimensions flexible.

Product Feed
See our guide for information on setting up a dynamic product feed.

Format description and guidance

First add a default click URL - this will be the landing page when a user clicks on the logo.

Next add a logo image. The logo will always be positioned at the top center of the creative.

The CTA text will appear on the button for each product, so set this to something suitable. Then choose how many products per slide you would like to display - generally for desktop, 2-3 products per slide works well, and for mobile 1-2 is optimal. Next choose the maximum number of products for the banner to display - this is the total number of products that will be loaded from the feed.
For best results we recommend between 5 and 10 products maximum, depending on the file weight of each of your product images within your feed - each image loaded is counted towards the total file weight of the creative, so care must be taken to ensure that the banner can't load more than 3.5MB of assets in total.

Next we need to configure the mapping for your feed, to determine what will be displayed by the template. First select the source for your product image. Then select the product click URL - this should be a product specific landing page from your feed.

The template includes 2 individual text fields, each of which can be populated by a different part of your feed. The product text appears first, and uses a regular font weight. Below that is the product price, which uses a bold and slightly larger font size.

The final options allow for the colours and appearance of the template to be customised. Header background colour sets the colour of the area behind the logo. If using a semi-transparent colour, content behind the header will be slightly blurred to give a glass-like effect. The amount of blur can be changed, or disabled entirely if preferred.

Carousel interface colour sets the colour of the carousel navigation buttons. Product background colour sets the background colour of the product text. Product text colour sets the colour of all the text on the product.

Max total file weight

The maximum file weight for all assets (Including product images from the feed) is 3.5 MB. Exceeding this can result in your creative being blocked by browsers.
For best performance, all assets should be compressed and optimised to the lowest possible file weight. We recommend using tinypng.com to compress PNGs.

Click tags and tracking

The template supports one default click URL & impression tracker.

Audio

None.

Template Details

Automatically synced on 2026-02-11T14:27:19.611Z. This section documents the canvases, banner templates, and trafficking controls directly from the source configs.

Canvases: Desktop Topscroll, Mobile Topscroll, Desktop Midscroll, Mobile Midscroll
Banner templates: Dynamic Fluid Product Carousel

Use the tables below to configure the linked banner templates. Each parameter definition is pulled straight from the template config, ensuring the spec always documents the latest functionality.

Dynamic Fluid Product Carousel

Responsive carousel for Topscroll & Midscroll populated by feed products. · Version 1.1.1

General
ParameterPurposeDefault / ChoicesNotes
Default Click URLFallback click destination when a product lacks its own URL.
LogoBrand logo asset.
CTA TextCall to action label displayed with products.SHOP NOW
Feed Mapping
ParameterPurposeDefault / ChoicesNotes
Product Click URLSelect the column from your feed that contains the product click URL / landing page.
Product ImageSelect the column from your feed that contains the product image.{"Type":"Asset"}
Product TextSelect the column from your feed that contains the product title or name.
Product PriceSelect the column from your feed that contains the product price, or similar.
Config
ParameterPurposeDefault / ChoicesNotes
Products per SlideNumber of products rendered per carousel slide.3 | choices: 1, 2, 3, 4
Maximum ProductsUpper limit of products fetched from feed.9
Shuffle ProductsRandomise product order before rendering.Enabled | choices: Enabled, Disabled
Header Background ColourHex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends.#ffffff33
Header Background BlurSelect the header background blur option from the list to control how the template behaves.Light | choices: Light, Heavy, Disabled
Carousel Interface ColourHex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends.#000000
Background ColourHex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends.#ffffff
Product Image Scaling ModeScaling Mode for product images. Cover may crop. Contain may leave space filled by Background Colour.cover | choices: cover, contain
Product Text Background ColourHex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends.#0000004d
Product Text ColourHex colour (#RRGGBB or #RRGGBBAA) applied to this element. Use it to match brand palettes and overlay blends.#ffffff
Display ModeSelect the display mode option from the list to control how the template behaves.Topscroll | choices: Topscroll, Midscroll