Sonar by logo. Sonar is Adnami's attention measurement tool that measures attention on display advertising.

Measure attention effortlessly & at scale with Sonar.

 

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Use Sonar by Adnami to measure and analyse attention. Improve your display advertising effortlessly and at scale with Sonar.

Measure what matters

Outdated metrics don't provide full insight into your campaign performance. Sonar empowers you with smart attention measurement across campaigns, formats, domains & more. With Sonar, measuring what matters is easy.

One tag for all formats

Got a mix of different mobile and desktop display ads to track? One single tag lets you track all creatives, regardless of whether they were created with Adnami. Sonar is compatible with all Adnami formats and standard display formats as well as all major DSPs and ad servers.

Sonar's one-tag technology lets you track all display ads. Sonar is compatible with all formats, major DSPs and ad servers.
We have an ambition to be the leader in the Attention economy. Sonar enables us to bring attention measurement to our customers easily and reliably.
Dentsu logo - Dentsu is Adnami's agency partner. Sonar enables Dentsu to bring attention measurement to their customers easily and reliably.

Stefan Jin

Chief Product Officer Denstu Denmark

Better insights for better outcomes

Which creative receives the most attention? Which format is the most cost-effective per publisher? How much do I save by eliminating worst-performing formats? Sonar answers your questions so you can optimise outcomes wisely.

Sonar by Adnami provides better insights into attention data to create better outcomes in the form of a brand uplift.
Sonar by Adnami performs high-granularity attention measurement on the ad server or DSP level for deep campaign insights.

Down to the nitty-gritty details

High-granularity measurement on the ad server or DSP level lets you dig even deeper into your campaign data. With Sonar, you get all the insights you need to make informed decisions and take action.

As a publisher on the sell-side of advertising, outcomes used to be a black box for us. With Sonar, it is possible to see how ads perform across different formats and advertisers. This helps us make smarter decisions when selling our inventory. On the other side of the spectrum, advertisers can now fairly compare publishers. Instead of just looking at prices, they can see real outcomes; the attention their ads generate.
Sonar by Adnami enables Politiken to see how ads perform across different formats and advertisers.

Jacob Wæver

Head of Business Development Politiken

Quick setup, instant insights

Setting up Sonar is as easy as copy-and-pasting a code snippet to your ad server or DSP. After that, Sonar enables the automatic measurement of all your campaigns and streamlines attention measurement with real-time insights.

Sonar by Adnami provides instant insights and is easy to set up by copy-and-pasting a code snippet.
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Integrate Sonar with your BI tools

Sonar's automated data exports and data structure allow for seamless integration into your business intelligence systems. Effortlessly combine Adnami data with other data sources to gain the ultimate campaign insight.

Why attention outperforms other metrics

The evidence speaks for itself - attention is 7x better at predicting brand awareness than viewability, significantly outperforming CTRs and other metrics. Learn why attention matters and how to attract more attention to your ads.
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Which metrics does Sonar track?

Sonar measures key attention metrics like Attention Per Mille (APM) and Effective Attention Per Mille (eAPM) and lets you calculate Attentive Cost Per Mille (aCPM). It also tracks traditional metrics such as Impressions, Engagement, Viewability and Time-in-View.

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Get started with Sonar

Want to experience Sonar first-hand? Let's talk and explore what it can do for your case.
Let's talk Sonar