Case study

Maximising attention with Adnami’s high impact formats: s360 & Garant’s success story

Garant Mobile Double Midscroll_Adnami_s360

Overview

s360, a leading marketing and technology agency, partnered with Adnami to take a display campaign for their client Garant - a Danish retail chain specialising in flooring, rugs and curtains - to the next level. By leveraging Adnami’s high impact formats, attention insights, and adaptive video streaming, the agency showed how the right format mix and attention-driven optimisation can significantly boost campaign outcomes.

86%

more attention than benchmark

134%

more branded searches than previous campaign

35%

lower aCPM than previous campaign

The challenge

s360 aimed to drive awareness during Garant’s key sales period, promoting deals with up to 25% off on its Scandinavian-style flooring, rugs, and curtains. The challenge was to capture attention with visually striking, Nordic-inspired creatives that showcased both the product range and offers, while maintaining cost efficiency and strong overall campaign performance.

The solution

s360 and Garant introduced a new format mix and leveraged a variety of Adnami’s features to drive attention on premium, carefully vetted publisher sites.

  • High impact formats: Alongside Desktop Fluid Skins and Desktop and Mobile Topscrolls, the campaign prioritised Double Midscroll formats. The Double Midscrolls allow for showing two ads stacked as users scroll, offering more creative space and a greater opportunity to capture attention.

  • Adaptive video streaming: The ads used videos that rotated six images, highlighting different products with a bright, Nordic-inspired design and Garant branding. Adnami’s video technology ensured smooth playback and only played videos when visible, reducing data usage by up to 90% and ensuring accurate video metric reporting.

  • Analytics & reporting: s360 used Adnami’s analytics and benchmarking tools to gain granular campaign insights and optimise in real time. By applying attention-driven optimisation, the agency allocated budgets to the formats and domains that generated the most attention, thereby maximising the overall campaign impact.
    Adaptive video streaming: The ads used videos that rotated six images, highlighting different products with a bright, Nordic-inspired design and Garant branding. Adnami’s video technology ensured smooth playback and only played videos when visible, reducing data usage by up to 90% and ensuring accurate video metric reporti

The results

s360’s 2026 campaign for Garant built on the success of the previous year, taking performance to the next level through a Double Midscroll-driven format mix and attention-based optimisation.

Prioritising these high impact formats led to a 16% increase in View-Through Rate (VTR) and a 38% uplift in Click-Through Rate (CTR). Branded searches, derived from the Adnami campaign, more than doubled, rising by a whopping 134%. Most importantly, Effective Attention Per Mille (eAPM) grew by 57%, while Attentive Cost Per Mille (aCPM) fell by 35%, demonstrating highly efficient use of the campaign budget.

s360 optimised KPIs with Adnami

*aCPM values indexed to protect client confidentiality.

On top of surpassing the previous year’s results, the campaign also outperformed industry benchmarks, generating 86% more attention than campaigns with similar impressions and formats, proving the impact of attention-driven format choices and optimisation tactics.

Working with Adnami allows us to strategically allocate budgets to the formats, devices, and media outlets that generate the most attention for our clients. High impact formats, such as Double Midscrolls, have now become a regular part of our campaigns because we’ve seen how much they lift performance. The platform’s benchmarks and detailed insights allow us to optimise campaigns in real time, track progress year over year, and continuously improve our media buying. Having both creative flexibility and attention-driven data adds a real advantage to planning, executing, and evaluating campaigns.
Malthe Overgaard_s360

Malthe Overgaard

Senior Programmatic Specialist s360

Conclusion

By leveraging Adnami’s high impact formats, adaptive video streaming, and attention-driven analytics, s360 delivered its client a campaign that outperformed both its previous initiatives as well as industry benchmarks. Prioritising Double Midscrolls and optimising based on attention metrics drove stronger results across all key performance indicators. The campaign not only improved cost efficiency but also showed how attention-focused advertising can generate measurable growth for brands like Garant.

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