Publisher guide: Comparing your video offering to Meta

Some advertisers assume that Meta is the cheapest solution for video advertising on mobile devices. But is it really? The short answer: No.

While Meta usually shows lower prices for video starts, publishers frequently deliver stronger performance when it comes to meaningful attention, such as 3-second views. These are the metrics that truly demonstrate whether a video ad had the time to register with an audience and create value.

This guide walks you through how to compare the cost of your video ad product with Meta’s, empowering you to prove the value of your inventory to advertisers.