Adnami ApS ("we", “us”, “our”) are committed to protecting and respecting your privacy.

This privacy policy (“Privacy Policy”) and any other documents referred to in it, sets out the basis on which we collect and process your personal data as a data controller when you use visit the Adnami platform located at functions.adnami.io, macro.adnami.io, directive.adnami.io, rmb.adnami.io, script.adnami.io, tracker.adnami.io, assets.adnami.io and any other URLs or platforms we provide to operate the services (the “Site”).

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting the Site or using our services on the Site you are accepting and consenting to the practices described in this Privacy Policy.

1. Data Controller/Processor

For the purposes of EU and UK data protection laws and any applicable national implementing laws, regulations and secondary legislation relating to the processing of personal data (together “Data Protection Law”), the data controller is the publisher presenting the ad. Adnami ApS of Skindergade 45 3rd floor, 1159 Copenhagen, Denmark is as a vendor acting as data processor.

2. Data Protection Officer

We have appointed a data protection officer (“DPO”) who is responsible for overseeing questions about this Privacy Policy who can be contacted as set out at the end of this Privacy Policy.

3. Legal Basis for Processing

We will only use your personal data when the law allows us to. Most commonly we will use your personal data in the following circumstances:

  • To fulfil our contractual obligations to you.

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • To comply with a legal obligation.

  • To the extent we process your personal data for any other purposes, we ask for your consent in advance or require that our partners obtain such consent.

4. Personal data we may collect about you

We may collect and process personal data about you when you use our Site or Services. Personal data, or personally identifiable information, means any information about an individual from which that individual can be identified. It does not include data where the identity has been removed (anonymous data). We collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Technical Data: Your internet protocol (IP) address.

Usage Data: Includes information about how you use our Site and Services, including the full Uniform Resource Locators (URL) clickstream to, through and from our Site and Services (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Aggregated Data: We also collect, use and share statistical or demographic data for any purpose. This Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

Special Category Data: We do not collect, store or use any special category data about you. Special Category Data includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We do not collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

How is personal data collected?

We use different methods to collect data from and about you including via:

Automated Technologies or Interactions. As you interact with our Services or Site, we automatically collect Technical Information.

Personal data we receive from other sources

We work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive the following personal data about you from them:

Technical Data: from analytics providers, advertising networks and search information providers: Google.

Contact, Transaction and Financial Data: from providers of technical, payment and delivery services: Cloudflare and MS Azure.

5. Cookies

We do not use cookies to provide our services.

What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Cookies can be “persistent” or “session” cookies.

Persistent Cookies: A persistent cookie is stored on a user’s device in between browser sessions which allows the preferences or actions of a user across the Site (or in some cases across different websites) to be remembered. We do not use persistent cookies to deliver our Services.

Session Cookies: A session cookie allows the Site or Services to link your actions during a browser session. Unlike persistent cookies, session cookies are deleted from your computer when you log off from the Site or Services and then close your browser.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.

6. Uses made of personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data (IP address), and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity Type of data Lawful basis for processing
To administer and protect our business and this Site (including troubleshooting, data analysis, testing, support, updates, reporting and hosting of data). (a) Technical

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

(b) Necessary to comply with a legal obligation.

To deliver relevant Site and Services content to you. (a) Usage
(b) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business)

To use data analytics to improve our Site. (a) Technical
(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant and to develop our business)

To deliver relevant Site and Services content to you. (a) Technical

Necessary for our legitimate interests (to provide you with content requested by you in provision of the Services.). Full describtion of our legitimate interests claim can be found here

We will not sell or rent your personal data to anyone.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosure of your personal data

Personal data we share with third parties. We may share your personal data with the following third parties for the purposes set out in the table above.

Any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you to provide services such as IT and system administration services, email communications, hosting services, backup services, credit card processing, research, development, marketing and customer support: Google, MS Azure, Cloudflare.

  • Professional advisors acting as service providers to us in relation to the Site or Services - including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance and accounting services.

  • Tax authorities, regulators and other authorities who require reporting of processing activities in certain circumstances.

  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose personal data about identifiable individuals to our advertisers, but we may provide them with Aggregated Data about our users (for example, we may inform them that 250 men aged over 25 have clicked on their advertisement on any given day). We may also use such Aggregated Data to help advertisers reach the kind of audience they want to target (for example, women living in London). We may make use of the personal data we have collected from you to enable us to comply with our advertisers' wishes by displaying their advertisement to that target audience.

  • Analytics and search engine providers that assist us in the improvement and optimisation of our Site and Services: Google.

  • Credit reference agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you.

Personal data we disclose to third parties

We may disclose your personal data to third parties: In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

If we or a member of our group of companies or substantially all of their assets are acquired by a third party, in which case personal data held by them about their customers will be one of the transferred assets.

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms and conditions, terms of use and/or any other legal agreements; or to protect our rights, property, safety, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We may share Aggregated Data in the normal course of operating our business; for example, with other Site or Services users, our customers or publicly to show trends or benchmark the general use of our Site and Services.

7. International transfers

Our Services are global and your personal data may be stored and processed in any country where we have operations, our staff are located or where we engage service providers engaged in, among other things, the fulfilment of your order, the processing of your payment details or the provision of support services. This will involve a transfer of your personal data to countries outside of your country of residence, where data protection rules are different from those of your country of residence.

Processing or your personal data will involve a transfer of data to countries outside the European Economic Area ("EEA") or the UK. We will take all steps reasonably necessary to ensure that your personal data is treated securely and in accordance with this Privacy Policy. In particular this means that your personal data will only be transferred to a country that provides an adequate level of protection (for example, where the European Commission or the UK Data Commissioner has determined that a country provides an adequate level of protection) or where the recipient is bound by standard contractual clauses according to conditions provided by the European Commission (“Standard Contractual Clauses”).

Our Site and Services are accessible via the internet and may potentially be accessed by anyone around the world. Other users may access the Site or Services from outside the EEA or the UK. This means that where you chose to post your personal data on our Site or within the Services, it could be accessed from anywhere around the world and therefore a transfer of your personal data outside of the EEA or the UK may be deemed to have occurred.

8. Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. For example: all information you provide to us is stored on our secure servers. Any credit card information or payment transactions will be encrypted using SSL technology. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Site or Services, you are responsible for keeping this password confidential. We ask you not to share any password with anyone. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will endeavour to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Site or the Services. Any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access.

9. Links to other websites

Our Site and Services contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and set their own cookies, pixels, tags, tracking devices and other tracking technologies on your devices. We do not accept any responsibility or liability for these practices or the policies of such third parties. Please check these policies before you submit any personal data to these websites.

10. Your rights

You have the right under Data Protection Law, free of charge, to request:

  • Access to your personal data.

  • Rectification or deletion of your personal data.

  • A restriction on the processing of your personal data.

  • Object to the processing of your personal data.

  • A transfer of your personal data (data portability) in a structured, machine readable and commonly used format.         

  • Withdraw your consent to us processing your personal data, at any time.

If you wish to exercise any of the above rights, please contact us as set out at the end of this Privacy Policy. We will respond to such queries within 30 days and deal with requests we receive from you, in accordance with the provisions of Data Protection Law.

Occasionally it could take us longer, if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

11. Data Retention

We retain personal data for as long as reasonably necessary to fulfil the purposes for which it was provided or collected, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint, if we reasonably believe there is a prospect of litigation in respect to our relationship with you, to comply with law enforcement requests, maintain security, prevent fraud and abuse, resolve disputes, enforce our legal agreements, or fulfil your request to “unsubscribe” from further messages from us.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

The IP address is only retained as long as the request is in progress, so the data retention of the personal data is 10-5000ms depending on the speed of the hardware.

12. Complaints

If you have any complaints about our use of your personal data, please contact us as set out at the end of this Privacy Policy or contact your local data protection supervisory authority.

For EU individuals: The Danish Data Protection Authority (Datatilsynet) Carl Jacobsens Vej 35, DK-2500 Valby, Denmark.

Our UK representative is: Simon Kvist, simon@adnami.io.

13. Age of Users

This Site and the Services are not intended for and shall not be used by anyone under the age of 16.

14. Changes to our privacy policy

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Privacy Policy.

This Privacy Policy was last updated on the 22nd of June 2023 and this version replaces any other Privacy Policy - Services previously applicable from this date.

15. Contact

If you have any questions, comments or requests regarding our privacy practices or about this Privacy Policy please contact our DPO/ as follows:

By post: Adnami ApS, Store Kongensgade 59A 1 th, 1262 Copenhagen, Denmark

By email: dpo@adnami.io