The Attention Report helps you quickly understand your campaigns' performance, providing the most relevant insights. Designed around key attention metrics, the Report gives you clear, actionable takeaways to optimise performance with confidence.
The Attention Report is divided into 5 sections:1. Overview:
The Overview page is where you get top-level insights and see previews of your creatives.
The attention performance score tells how well the campaign performs vs. expected performance.
Examples:
- A score of 50 means the campaign is on benchmark compared to similar campaigns.
- A score of 95 means that the campaign is among the top 5% of similar campaigns.
Learn more about the performance score here.
On the Overview page, you’ll also find AI-generated highlights. These insights are created by analysing your campaign’s performance against millions of data points to surface meaningful trends and observations. This is currently a Beta feature.
2. Day by Day:
This chart shows the daily distribution of impressions alongside the average attention generated per 1,000 impressions. Use these insights to confirm full campaign delivery and spot days with standout performance.
3. Creative and Format
The Creative and Format charts offer deeper insight into how your creatives are performing.
The blue bars represent the attention each format generates, while the green bars show the benchmark for that format. Use the yellow bars (impression count) to assess whether your impressions are being allocated where they have the greatest impact.
The goal should be to maximise impressions (yellow) in high-performing areas (blue), and to ensure your performance (blue) exceeds the benchmark (green). If the blue bar falls below the green, there’s an opportunity to improve.
4. Domain
This chart groups campaign domains into four performance cohorts based on Effective Attention per Mille (eAPM).
- Cohort 1: Top 25% of domains with the highest eAPM.
- Cohorts 2 & 3: Middle 50%, split into better- and worse-performing quartiles.
- Cohort 4: Bottom 25% of domains with the lowest eAPM.
Compare performance (blue) against impression distribution (yellow). Aim to allocate the majority of impressions to cohort 1 and minimise impressions in cohort 4 to maximise the attention your ad generates.
Learn more about using cohorts here.
5. Add CPM to calculate your aCPM
The aCPM (Attentive Cost Per Mille) represents the price paid for attention and is calculated using the formula: aCPM = (CPM / eAPM) × 1,000.
Use aCPM to identify where you’re getting cost-effective attention - the lower the aCPM, the better.
To calculate aCPM, you can:
- Enter CPM values manually.
- Upload a CSV file of your CPM per domain and format.
Once CPM data is added, aCPM charts will appear in your report, and AI-generated insights will incorporate pricing metrics into their analysis.
Please note that to ensure valid insights, all charts in the Attention Report will not show any domains, creatives or formats with less than 1,000 impressions.
For more questions, reach out to your Adnami contact or chat with our Support team.