Adnami Analytics & Reports

Learn the basics of Adnami's Analytics feature in the platform, including how to create an Attention report with automated insights, make custom reports and how process the raw exported data in Excel

In this article you'll find:

1. Overview of Adnami Analytics

2. How to make custom reports in Adnami Analytics and process raw data in Excel

3. Adnami Attention Report

4. FAQ 

1. Overview of Adnami Analytics

Adnami Attention Report Tool: Key Features & Campaign Insights

The Adnami Attention Report tool offers a comprehensive dashboard for tracking and optimizing advertising campaign performance. Designed for clarity and actionable insights, it includes:

• Performance Metrics Overview: Instantly view key stats like impressions, clicks, CTR, viewability, average Time in View, VTR, APM, and eAPM.
• Advanced Filtering Options: Segment data by advertiser, campaign, creative, format, and domain for granular analysis. 
• Custom Date Range Selection: Analyze performance over specific timeframes, such as the last 7 days, or specific dates
• Detailed Daily Breakdown: Access in-depth tables showing daily metrics including video starts, engagement rates, and view-through rates.
• Customisable metric overview: Filter report to include the metrics relevant to you:

  • Impressions & Imp. Viewed

  • Clicks & CTR

  • Viewability

  • Avg. Tiv

  • Engagements & Eng. Rate

  • Video Metrics: Avg. Video View Rate Video Starts, Video QI, Video Q1 %, Video Half, Video Half %, Video Q3, Video Q3%, Video Complete, VTR

  • View Rates: Viewed 2 Sec, Viewed 2 Sec %, Viewed 5 Sec, Viewed 5 Sec %, Viewed 10 Sec, Viewed 10 Sec %

  • Attention: APM, eAPM (for aCPM check the Attention Report)

The analytics dashboard and report, is a helpful tool to make data-driven decisions and optimize campaign outcomes with precision.

 

2. How to make custom reports in Adnami Analytics and process data in Excel

Step 1: Access Adnami Analytics

Go into your desired campaign and click on “Analytics”

Step 2: Customise your report or download the raw data

• Choose the overview: Day by day, Advertiser, Campaign, Creatives, format or Domain
• Define the Advertiser, Campaign, Creatives and Formats to view
• Filter report to include the metrics relevant to you: e.g. Attention metrics, Viewability, Video metrics

 

Step 3: Dowload the data or report

To download the data, click “Raw Data”, or "View" to download the customised view. The data is converted into a CSV. file that you can easy open in Excel.

Step 4: Process the data in Excel

• Open a new Excel spreadsheet and go to “Data”. 
• Click on the drop down option “Get Data (Power Query)”

• Select your “Raw Data” csv you downloaded in Step 2.

• Make sure to select “Delimited” then click “Next”. 

• Click “Comma” and deselect “Tab” (if it is selected).

• Finally click “Finish” and “Import”. 

You will now be able to filter and review the data to your liking.

 

3. Attention Report

Adnami’s Attention Report is a powerful analytics tool that delivers in-depth insights on how much attention your digital advertising campaigns have generated. Built around key attention metrics, this report helps marketers and advertisers quickly evaluate campaign effectiveness and identify opportunities for optimization. 

The Attention Report is structured into five key sections, each offering a unique perspective on audience attention and campaign performance. Read more about it in the guide here: What's the Adnami Attention Report and what does it do?

Here's how to download the attention report:

• Download the attention report from the creative overview in the specific campaign:
  

 

4. FAQ 

Q: Can I do automatic or automised report?
A: We're working on developing this feature. Talk to your Adnami contact for possible solutions.