Consent management, IAB TCF and cookies in Adnami ad delivery
No cookies, no device storage, no fingerprinting. A plain guide to how Adnami handles consent, data processing and advertiser tracking tags.
Does Adnami set cookies or use device storage?
No. Adnami's ad delivery is cookie-less. It sets no cookies, uses no Local Storage or other client-side storage, and does no fingerprinting. Adnami places nothing on the advertiser's own website, so advertisers have nothing about Adnami to list in their cookie policy or consent banner. Our IAB TCF Device Storage Disclosure confirms this with an empty disclosures list: https://macro.adnami.io/macro/iab/deviceStorage.json
How is consent handled?
Through the publisher's Consent Management Platform (CMP) and the IAB Transparency & Consent Framework. Adnami is a registered IAB TCF vendor (Vendor ID 612). Ads run on publishers' sites and apps. Consent and objection are collected there by the publisher's CMP, and Adnami reads and honours the TC string in real time. Our registered purposes are:
What data does Adnami process when delivering an ad?
We process technical data (IP address, user agent, timestamp) in memory for 10–5000 ms to route the request, then discard or anonymise it. Usage data (page URL, response times, ad-rendering metrics) is kept for reporting only in aggregate form. Anonymised raw logs are deleted after at most 3 months. Adnami does no audience targeting, builds no cross-site user profiles and does not process advertisers' own personal data.
Can advertisers add their own tracking tags to creatives?
Yes. Advertiser ad-server tags and third-party verification tags can be included in the creative as a pass-through, on two conditions: the tag must be IAB TCF compliant, and it must honour the publisher's CMP signal. Whatever the tag collects goes to the advertiser or its vendor, and Adnami does not receive, read or store it.
Where can I find the full documentation?
No. Adnami's ad delivery is cookie-less. It sets no cookies, uses no Local Storage or other client-side storage, and does no fingerprinting. Adnami places nothing on the advertiser's own website, so advertisers have nothing about Adnami to list in their cookie policy or consent banner. Our IAB TCF Device Storage Disclosure confirms this with an empty disclosures list: https://macro.adnami.io/macro/iab/deviceStorage.json
How is consent handled?
Through the publisher's Consent Management Platform (CMP) and the IAB Transparency & Consent Framework. Adnami is a registered IAB TCF vendor (Vendor ID 612). Ads run on publishers' sites and apps. Consent and objection are collected there by the publisher's CMP, and Adnami reads and honours the TC string in real time. Our registered purposes are:
- Purpose 7: Measure advertising performance (legitimate interest or consent)
- Special Purpose 1: Ensure security, prevent and detect fraud, fix errors
- Special Purpose 2: Deliver and present advertising and content
- Special Purpose 3: Save and communicate privacy choices
What data does Adnami process when delivering an ad?
We process technical data (IP address, user agent, timestamp) in memory for 10–5000 ms to route the request, then discard or anonymise it. Usage data (page URL, response times, ad-rendering metrics) is kept for reporting only in aggregate form. Anonymised raw logs are deleted after at most 3 months. Adnami does no audience targeting, builds no cross-site user profiles and does not process advertisers' own personal data.
Can advertisers add their own tracking tags to creatives?
Yes. Advertiser ad-server tags and third-party verification tags can be included in the creative as a pass-through, on two conditions: the tag must be IAB TCF compliant, and it must honour the publisher's CMP signal. Whatever the tag collects goes to the advertiser or its vendor, and Adnami does not receive, read or store it.
Where can I find the full documentation?
- Privacy Policy for Ad Delivery Services: https://www.adnami.io/privacy-policy-services
- Trust, Safety & Security: https://www.adnami.io/trust-safety-security
- Sub-processor list: https://www.adnami.io/adnami-sub-processors
- Data Processing Agreement: https://www.adnami.io/privacy-dpa
- Privacy questions: send us an email