Learn what curation is, why it matters, and how Adnami’s curation service works
Contents
What is curation?
Curation is a smarter, more strategic way to buy and sell programmatic media. It involves packaging premium inventory, enriched with data and targeting capabilities, into streamlined deals that deliver better outcomes for both advertisers and publishers.
At Adnami, curation connects the right brands with the right environments—combining high-impact formats with handpicked placements, local market expertise, and attention-optimised performance. It removes complexity while increasing control, transparency, and value across the media supply chain.
Advertiser benefits
Curation simplifies and strengthens your programmatic media buying. For advertisers and agencies, it offers a powerful combination of efficiency, control, and performance.
By working with a trusted curator like Adnami, you gain access to high-quality inventory that’s been pre-vetted for brand safety and relevance. This means irrelevant placements are filtered out before a bid even reaches your DSP—saving time and reducing wasted spend.
Curation also streamlines campaign workflows. Instead of managing multiple direct publisher relationships, you can rely on Adnami’s deep knowledge of the local media landscape. We handle the deal management, so you don’t have to. Plus, curated deals are optimised for high impact, attention-driven formats—ensuring better performance across the board.
Publisher benefits
Curation gives publishers a more direct, efficient, and profitable path to monetisation—especially in a post-cookie world.
By reducing the number of intermediaries in the supply chain, curation streamlines operations and simplifies deal execution. Publishers can enrich inventory using their own first-party or contextual data, increasing the value of impressions and enabling more accurate pricing.
Curation also helps publishers take back control. Rather than relying on third-party data, curated deals allow publishers to shape their inventory offering, package it with strategic insights, and maximise revenue potential. It’s a more transparent, future-proof approach to programmatic sales.
What you need to know for curated deals
Guidelines for requesting a curated deal in the Adnami suite
Please follow the instructions for each field to ensure that the deal request form is completed accurately.
- Email: This field will be auto-populated with the email address logged into the Adnami suite. If another email address is more appropriate, please update the field accordingly. Enter a business email address in this field. Remember to use a valid business email address where you can receive communications.
- Advertiser: This field will be auto-populated based on the existing campaign parameters. If the deal will apply to a different advertiser, edit the name the name of the advertiser in this field. This is the company or individual for whom the campaign is being requested.
- Expected Campaign Start: Enter the expected start date of the campaign. Use the format dd/mm/yyyy. For example, 26/06/2025.
- Expected Campaign End: Enter the expected end date of the campaign. Use the format dd/mm/yyyy.
- DSP: Enter the Demand-Side Platform (DSP) that will be used for the campaign. This field is required.
- Seat Id: Enter the Seat ID associated with the DSP. This field is required.
- High Impact Formats: Select the high impact formats that you want to use for the campaign. This field is required.
- Standard Display Formats: Enter the display sizes for standard display formats. Specify the dimensions in pixels.
- Countries: Select the countries where the campaign will be run. This field is required.
- Cancel: If you want to cancel the form submission, click on the ‘Cancel’ button.
- Request: Once you have filled in all the required fields, click on the ‘Request’ button to submit the form.
Setting up a curated deal
After filling out our deal request form, you'll receive the deal directly to your DSP.
We will let you know by email when the deal has been pushed, providing you with all relevant information e.g. deal name & deal ID, and relevant sizes used on the deal.
Inventory included in a curated deal
Our default deals includes inventory only from our certified sites, ensuring your ads are delivered on only premium sites.
Sitelists:
If you wish to add additional sites to your curated deal, please share the sitelist with us.
Please note that we can only implement a sitelist for our certified sites for High Impact.
For Standard deals we can work with all sites.