Explore how Adnami simplifies programmatic media buying and selling through curated, high-impact deals—designed for better performance, brand safety, and ease of execution.
What is curation?
Curation is a smarter, more strategic way to buy and sell programmatic media. It involves packaging premium inventory, enriched with data and targeting capabilities, into streamlined deals that deliver better outcomes for both advertisers and publishers.
At Adnami, curation connects the right brands with the right environments—combining high-impact formats with handpicked placements, local market expertise, and attention-optimised performance. It removes complexity while increasing control, transparency, and value across the media supply chain.
Advertiser benefits
Curation simplifies and strengthens your programmatic media buying. For advertisers and agencies, it offers a powerful combination of efficiency, control, and performance.
By working with a trusted curator like Adnami, you gain access to high-quality inventory that’s been pre-vetted for brand safety and relevance. This means irrelevant placements are filtered out before a bid even reaches your DSP—saving time and reducing wasted spend.
Curation also streamlines campaign workflows. Instead of managing multiple direct publisher relationships, you can rely on Adnami’s deep knowledge of the local media landscape. We handle the deal management, so you don’t have to. Plus, curated deals are optimised for high impact, attention-driven formats—ensuring better performance across the board.
Publisher benefits
Curation gives publishers a more direct, efficient, and profitable path to monetisation—especially in a post-cookie world.
By reducing the number of intermediaries in the supply chain, curation streamlines operations and simplifies deal execution. Publishers can enrich inventory using their own first-party or contextual data, increasing the value of impressions and enabling more accurate pricing.
Curation also helps publishers take back control. Rather than relying on third-party data, curated deals allow publishers to shape their inventory offering, package it with strategic insights, and maximise revenue potential. It’s a more transparent, future-proof approach to programmatic sales.