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How buyers Access Adnami's In-app and Tablet Formats

This article describes use cases and what to be aware of when buying in-app and tablet traffic.

Adnami Formats In-App and on Tablets

We're excited to help you maximize the impact of your campaigns using Adnami's high-impact formats! To ensure the best performance, it's important to understand how these rich, engaging creatives perform across different environments like tablets and mobile apps.

Tablet Guidance: Getting the Layout Right

Adnami formats are designed to deliver maximum impact on desktop and mobile devices. Here's our guidance for incorporating tablets into your campaign planning:

  • Our Focus on Optimal Performance: Our high-impact formats, by design, have specific safe zones and implementation logic optimized for standard desktop and mobile views. This means we generally prioritize certification on those main environments.

  • Tablet Compatibility: In certain, specific cases, we can certify formats on tablets. Formats like the Skin can perform beautifully on a tablet, especially when the publisher can guarantee delivery with creatives displayed in landscape mode (from internal knowledge).

  • Best for Portrait View: Formats like Topscroll and Midscroll function best when viewed in portrait mode on a tablet, as they will render and behave like their mobile counterparts (from internal knowledge).

In-App Traffic: A Quick Certification Check

Running high-impact campaigns inside native mobile applications (in-app) has a few key requirements:

  • Current In-App Support: Currently, the only Adnami high-impact format confirmed to be supported in native in-app environments is Mobile Midscroll (from internal knowledge).

  • The Certification Step is Crucial: For any high-impact format to run successfully inside a native mobile app, the app itself must be explicitly certified by the publisher.

    • Our Recommendation: Please confirm directly with the publisher that the specific app has been certified for Adnami formats before purchasing any in-app traffic.

Need More Information?

For technical specifications on any of our high-impact formats, please visit our specs page or our help center: