Adding endframe images to video formats: safeguard against suspended auto-play

How to combat low-power mode for video formats on iOS devices

When an iOS device is in low power mode it will suspend auto-play for all videos* meaning that your video formats can appear blank to the user. To ensure your creatives are safeguarded against this we recommend always adding an endframe image. 

The endframe image will be displayed in the event that video auto-play is suspended, making sure your ad never appears blank! When you are designing your endframe image, here are some important things to keep in mind: 

  • It can be a screenshot of the video itself or a more custom designed image 
  • The aspect ratio/dimensions and safe zones of the endframe should be the same as the video