This step-by-step guide will help you upload Adnami creatives into DV360 and link them correctly to a Programmatic Deal. Always ensure that the creative dimensions match the deal dimensions, and that you’re bidding at or above the floor price.
STEP 1: Copy the Adnami Tag
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Log into Adnami and find the creative you want to use.
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Copy the third-party tag provided for DV360.
STEP 2: Create a Third-Party Display Creative in DV360
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Go to your DV360 advertiser account.
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Navigate to Creatives > click New > select Third-Party Display.
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Paste the Adnami tag in the “Third-party tag” field.
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Insert the correct dimensions — these must match what’s specified in the PMP deal or by the publisher.
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Save and wait for DV360 to approve the creative (this can take up to 24h).
STEP 3: Create a Line Item & Assign Creative
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Go to your Insertion Order and click New Line Item.
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Choose a display line item.
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Assign the Adnami creative you just created.
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Set targeting as needed (geo, audience, device, etc.).
STEP 4: Assign the PMP Deal
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In the Inventory Source section of the line item:
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Search for and assign the deal ID from the publisher to your Line Item
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Make sure the deal dimensions match the creative. If not, it won’t serve.
STEP 5: Set Your Bid Above the Floor Price 💰
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Check the floor price specified in the PMP deal.
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Make sure your fixed bid or dynamic bid is equal to or higher than the floor. Otherwise, your ad will not be eligible to serve.
STEP 6: Activate and Monitor 🚦
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Activate the Line Item once everything is in place.
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After activation, monitor performance using:
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Troubleshooter in DV360 to diagnose delivery issues.
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Reporting dashboards to track impressions, clicks, and pacing.
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✅ Final Tips
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🔄 Always match dimensions of your Adnami creative with the deal to ensure compatibility.
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🧰 Use Troubleshooter if the line item isn’t delivering — it will help flag dimension mismatches, missing creatives, or bid issues.
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📈 Monitor and optimise bids and targeting as needed during the campaign lifecycle.