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Hosting assets in Adnami and what it means

Understand how assets such as fonts are served in a creative and why licensing for assets within the creative sits with you.

⚠️ Note: When you upload a banner to Adnami, wheater it is a video or image file, or a zipfile with fonts, images, logos, and etc. Adnami host all of those files and serve them publicly into a banner for all people who see the ad.

Before uploading the creative make sure you're allowed to use each piece — especially fonts —responsibility sits with the uploader.

This article walks through what happens to your uploaded assets, step by step, then explains what it means for licensing.

 

What happens when you upload a banner

    • You upload an asset or zip file containing the banner's code, images, video, and any custom fonts used in the text.
    • We store the files on our servers at macro.adnami.io so they can be served to viewers anywhere in the world.
    • The ad goes live. Each time someone sees it, their browser downloads the pieces directly from our servers — the same way every other website works.
    • The campaign ends, but the files stay. Adnami does not automatically delete creative assets when a campaign finishes.

 

A few things to know about this process:

    • We don't modify, hide, or protect your files. They are served exactly as you uploaded them.
    • The files are publicly accessible — anyone with the URL can fetch them.
    • Our Terms & Conditions make clear that you are responsible for ensuring every piece of the creative is properly licensed. Adnami does not check this.

 

 

What this means for fonts

Most font licences allow one of three things:

Licence type

What it covers

Desktop

Designing on your own computer in tools like Photoshop or Figma

Web

Using the font on a live website so browsers render the text

App / product

Embedding the font in software you ship to others

 

A desktop licence does not automatically cover web use. When a font sits inside your creative zip on our servers, browsers download it every time the ad is shown — that counts as web use, and usually needs a web or digital advertising licence. It doesn't matter how hidden the file is; serving it at all counts as use.

Because the file stays on our servers after the campaign ends, your licence must cover the whole hosting period, not just the active campaign dates.

How to stay safe

    • Use fonts that are free for commercial web use. Google Fonts is the easiest option — every font there is free for commercial advertising. Adobe Fonts, included with most Creative Cloud subscriptions, is also licensed for commercial web use.
    • For paid fonts, check that your assets and fonts licence tiers covers digital and web distribution.
    • Flatten text to images when in doubt. If the text in your banner is exported as an image from design software rather than typed as live text, no font file is uploaded. You only need the basic design licence the designer already holds.