The Adnami Banner Matrix offers an organised overview of all available Adnami templates across various ad formats, helping users to make informed choices based on specific creative assets or desired template recommendations.
How to use it?
1. Identify your format: Start by identifying the ad format you’re interested in (e.g., standard display, video, or high-impact formats).
2. Check template compatibility: Each format lists multiple templates, outlining what creative assets (images, text, animations) are required for each. This is particularly useful if you already have specific assets and need a compatible template.
3. Select based on goals: If you’re recommending templates to clients, use the matrix to highlight options that align with their campaign goals. Different templates support varying levels of interactivity, visibility, and customisation, catering to specific advertising needs.
The banner matrix can be found here
Please reach out to your Adnami contact to receive a password to access the banner matrix.
Purpose of the Matrix
The matrix serves as a quick guide for:
- Creative asset compatibility: Ensures users can select a template that aligns with their existing assets.
- Template recommendations: Helps Adnami’s clients make optimal choices, enhancing campaign performance by matching the right template to their strategy.