In this interview, we speak with Stefan Maurer, Head of Programmatic Business at Netpoint Media, about Netpoint Media's collaboration with Adnami and the recent inclusion of Germany’s number one financial portal - finanzen.net - into their portfolio.
Stefan Maurer: With over 35.6 million visits and 203.8 million page impressions in 2024, finanzen.net is Germany’s most popular financial portal. It provides real-time market data, investment insights and information across a broad range of asset classes, including stocks, indices, commodities, currencies, funds, ETFs and cryptocurrencies.
The Finanzen platform also features powerful chart analysis tools, model portfolios and personalised news pages, all accessible via market-leading apps. Additionally, its guide offers valuable insights to help users make informed investment decisions. With high traffic and highly engaged audiences, it's the ideal platform for advertisers looking to reach finance-savvy individuals, investors and decision-makers.
Stefan Maurer: The combination of Netpoint Media’s expertise, finanzen.net’s premium audience, and Adnami’s high impact ad technology creates a powerful opportunity for advertisers looking to maximise attention and performance.
Finanzen.net, Germany’s leading financial portal, attracts a highly valuable audience - investors, financial decision-makers and affluent consumers - who actively engage with financial content. This makes it an ideal platform for brands looking to reach a powerful demographic in a trusted environment.
By integrating Adnami’s high impact formats and tech with Netpoint Media’s deep industry expertise, advertisers can easily run large-scale, visually engaging campaigns that drive stronger results. Our agency and advertiser clients highly appreciate the ability to bundle their high impact formats into a single ad tag. Additionally, they benefit from the ability to work with their data on the buying platform and report on their campaigns within a unified ecosystem.
Ultimately, this partnership gives advertisers a streamlined, data-driven approach to high impact advertising - combining premium reach, seamless execution and superior creative formats to capture audience attention and deliver measurable success.
Stefan Maurer: High impact formats are at the core of our business and contribute significantly to our programmatic revenue. Advertisers are increasingly recognising that engaging, large-format ads can drive strong performance while being delivered programmatically - a key factor in today’s data-driven advertising landscape.
In the insertion order (IO) segment, these special formats consistently outperform standard ads in attention, visibility and engagement. They offer major advantages in the programmatic space as well, allowing for streamlined placements across multiple publishers with optimised specifications that simplify execution for both advertisers and publishers.
Many agencies already leverage Adnami’s self-service platform to manage high impact ads and analyse attention metrics in real time. These insights allow us to provide data-driven consulting, helping clients refine strategies for even better performance in future campaigns.
All in all, our experience with Adnami has been very positive. Creating an ad tag is simple and quick. On top of the high impact formats, one of the most important aspects for us is direct support, as special cases frequently arise. Our contacts at Adnami assist us quickly and efficiently in such instances.
Stefan Maurer: Attention is one of the most critical success factors in digital advertising today. In high impact advertising, the ability to capture and hold attention directly influences campaign effectiveness. We actively help our clients deploy large-scale, attention-grabbing ad formats through their DSPs, ensuring maximum outcomes with their target audience.
The partnership between Netpoint Media, finanzen.net, and Adnami presents new opportunities for advertisers looking to reach a premium audience in a highly effective way. With the ability to deliver high impact formats and programmatic campaigns at scale, this collaboration is set to drive more attention and measurable success for Netpoint Media’s clients.
Let’s talk if you want to benefit from the combination of Netpoint Media’s premium publisher portfolio, finanzen.net’s high-value audience and Adnami’s high impact technology.