Recommended default creative dimensions
Width: 100% of browser width
Height: 80% or 100% of browser height
To maximize compatibility across publisher sites, add a 10% (of total creative height) safe zone to the top, and a 20% safe zone to the bottom of your creative. These areas should be free of any important content (text, logos, CTA’s etc), as they may be overlapped by publisher page elements.
Note: Some publisher sites have a nav bar that covers the top of the creative - please check the publisher guidelines and make additional allowances with your safe zones if required.
Format description and guidance
Topscroll is a high impact responsive format that appears at the top of a publisher page (before page content). It must be built so that all the imagery and content scales to fit the browser window. It is typically served to appear at 80% of the available browser window height, but can be up to 100% (dependent on publisher). For more information about building responsive creative, see our building responsive creative guide.
Max total file weight
For best performance, all assets should be compressed and optimized to the lowest possible file weight.
Maximum of 5 loops.
Maximum animation time 30 seconds (may vary by publisher).
Responsive HTML5 (either Adnami hosted by sharing a zip-file or served via 3rd party tags).
HTML must be minified and optimized for polite load.
Click tags and tracking
For Adnami hosted creatives, see our clicktags and tracking guide.
For creatives hosted using 3rd party tags, use the appropriate click methods and trackers for that provider examples.
Any audio must be user-initiated.
Supported 3rd party providers
Campaign Manager 360, Adform, Sizmek, Adjust
Supported Ad Verification
Adnami supports impression and viewability tracking from 3rd party providers, such as IAS, MOAT, DoubleVerify & Userneeds.
🇸🇪 Additional guidelines for Sweden 🇸🇪
A 36px high "Close ad” bar will be overlaid at the top of the creative for all Swedish publishers.
In addition to the aforementioned 10% safezone area at the top, stay clear of an additional 36px.